--------- "LEAVE SOME MEAT ON THE BONES"
By Joe Robson
The Internet is aptly called The Information Highway.
Need to learn HTML? Surf the 'Net.
Want the latest Stock prices? Ask Yahoo.
Free 'How -To' download? Certainly, just click here.
Information, information, information. We have an insatiable appetite for it. We thrive on it.
And on the Internet we DEMAND it!
Yet I am constantly amazed at the high number of Websites that skimp on this ever so vital ingredient, yet still expect us to BUY from them!
Why DO they do it?
Especially when it has been known since time immemorial that...
---------- "Long Copy Out-Sells Short Copy"
The truth is that if your reader is even half interested in your offer, she needs detailed information before she even considers buying from you.
Bundles and bundles of it.
And if she's interested in what you have to offer, she will read as much as it takes to get the full picture. Facts and information gives her both the confidence and the courage to make a purchase.
So I suspect that far too many writers are stingy with their information because they are afraid of producing copy which they think may be 'too long'. They believe that long copy will bore their readers.
So they cut it to the bone.
Big mistake!
The problem with this philosophy is that too often there's not enough meat left for the reader to chew on!
She needs to 'taste' the product.
She wants to 'savor' it's flavor.
She needs a word picture to 'visualize' it's benefits.
And only lots of information will satisfy her appetite.
---------- "Offer Her A Big Mac"
Ever seen a MacDonalds poster without a full color picture of a large juicy Big Mac? Please don't write in if you have!
The restricted size of the poster means cutting the copy to the bone. But the picture adds the meat to the message.
So when you write your Web copy, it's your job to add the meat. But you do it with words.
Unless of course you take the route of some artistic Website designers. You could use a high resolution photograph which takes 25 minutes to load!
If you want to see a classic example of how long copy sells better than short copy, take a look at how Ken Evoy's site achieves this to perfection.
No, I'm not asking you to buy anything, but the long copy on his site has succeeded in selling one of the most successful books on the Internet.
Notice how he cleverly paints a picture of what the product will achieve for the reader. Watch his expert use of 'joints' that ease the reader from the bottom of one page and into the next. Some are so cleverly used that you feel you'll be missing something if you don't click through.
And notice his clever use of testimonials to add even more 'word pictures' to his story.
Go to http://myws.sitesell.com/webcopy.html and study his technique very closely. This is a clever man at work!
And it's living proof of the age-old advertising expression ....
"THE MORE YOU TELL, THE MORE YOU SELL"
With one very big proviso. It HAS to be interesting.
--------- "So Paint The Full Picture"
One of the commonest questions asked of a Copywriter is "How long should a Copy Piece be?"
The answer? "As long as it needs to be TO TELL THE WHOLE STORY"
So if you're selling a Wall Chart describe it in FULL and graphic detail. And describe the chart using CUSTOMER BENEFITS. Not the features of the chart itself.
Instead of "A large full color chart" write "Measuring a full 48 x 36 inches and beautifully highlighted in 23 vibrant colors, making it extremely easy for you to instantly trace the....
And instead of "Our Gizmo comes in Red, Blue, Brown and Beige, paint her a word picture.
Tell her to .... "Choose your favorite color from Sunset Red, Lagoon Blue. Autumn Gold and the extremely popular Yuck Yellow".
------- "This Exercise Will Boost Your Response"
HANDWRITE a fully detailed description of your product or service. Leave absolutely nothing out. Imagine you are describing it on the phone to a friend. Fill 2 sheets of paper if need be, until your description is as complete as you can possibly make it.
THEN cut out the fat.
THEN trim the excess verbiage.
Read your copy out loud.
And then trim again.
And when you're convinced that every single word does it's job of SELLING, whilst still painting a complete picture, you'll know your Copy is a winner.
But please don't butcher it to the bare bone. Leave just enough meat to titillate your prospect's taste buds.
And she'll order the full menu!.Read More
Monday, August 16, 2010
How To Create A Blog Designed For Success
How To Create A Blog Designed For Success
The ultimate success of your blog will rely on many things; content, SEO, and topic popularity will all play a very important role, but it is your blog design that could ultimately make or break the deal for your visitors.
When designing a new blog there are certain things that every blog owner should consider and practice in order to grab and keep their visitor’s attention. The first impression of your site is extremely important and studies have shown that visitors will quickly click off a page within the first few seconds if they do not find it appealing to the eye.
Take your time when designing your blog and consider these tips.
Your First Duty Is To Engage In Drafting and Brainstorming
Before you create your blog or start looking for a template, do a little brainstorming. Draw it out on paper or list the main elements you want to include. Take time to visit many blogs and note what you like and don’t like both visually and content wise. What keeps your attention? What turns you off? Most of the times I move about with my writing materials and anytime an idea spring through my mind I just put them on paper. It helps a lot
You Must Give A Clear Message
Your visitor has to know immediately what your blog is about when they land on it. Be sure your title, categories, and media give a clear representation of the subject matter you are covering. This is very important.
Your Key Contents Must Be On Top
Keep important information at the top of the page. Your search box, RSS, Social Media links and About You blocks should all be clearly visible upon first glance and without any navigation. A good rule is to keep it within the first quarter of the page.
Make Your Title And Important Subject Easy to Scan Text
Make sure your titles and categories are easily scannable and provide a quick understanding of what type of subject matter will be available to the reader. If your titles are so obscure that the visitors cannot make heads or tails of your topic quickly, they will become frustrated. Use bullet points, bold headings, or numbers to help them quickly scan through your posts.
You Must Keep Your Design As Clean As Possible: Keep your design clean. Do not place everything so close together that no one can tell where one item ends and the other begin. Make sure there is an adequate amount of “white space” between articles, ads, and links. It is also good for you to know which best colour match your website or blog in addition to your contents, ads, links
Usability Is A MUST
You have to make your blog easy to navigate. Keep navigation bars in standard areas (top or left of the page) and keep them simple. Use only 4-6 navigation items as a rule. Your categories should be minimal and easy to understand, one word category names are best.
Remove Dead Links
You have to check your blog regularly to make sure dead links are removed or updated. Visitors expect all links to work and if they are constantly hitting on dead links they will become annoyed and leave. You can find sites online that will do this for you automatically. Just search for “LINK CHECKERS”.
Don’t Overdo Ads
There is nothing worse than a blog so littered with ads that you can’t even find the content. Ads do make us money on the blog, but in excess they will only get in the way. You want your content to be the focus and your ads to be the afterthought.
Creating a well designed blog is not that difficult if you give it some time and thought. It is important to remember that you are not unlike your visitors, so design a blog that you would like to visit and re-visit. Sometimes common sense is our best tool. Keep these tips in mind for your next blog and it is sure to be a hit.
Read More
The ultimate success of your blog will rely on many things; content, SEO, and topic popularity will all play a very important role, but it is your blog design that could ultimately make or break the deal for your visitors.
When designing a new blog there are certain things that every blog owner should consider and practice in order to grab and keep their visitor’s attention. The first impression of your site is extremely important and studies have shown that visitors will quickly click off a page within the first few seconds if they do not find it appealing to the eye.
Take your time when designing your blog and consider these tips.
Your First Duty Is To Engage In Drafting and Brainstorming
Before you create your blog or start looking for a template, do a little brainstorming. Draw it out on paper or list the main elements you want to include. Take time to visit many blogs and note what you like and don’t like both visually and content wise. What keeps your attention? What turns you off? Most of the times I move about with my writing materials and anytime an idea spring through my mind I just put them on paper. It helps a lot
You Must Give A Clear Message
Your visitor has to know immediately what your blog is about when they land on it. Be sure your title, categories, and media give a clear representation of the subject matter you are covering. This is very important.
Your Key Contents Must Be On Top
Keep important information at the top of the page. Your search box, RSS, Social Media links and About You blocks should all be clearly visible upon first glance and without any navigation. A good rule is to keep it within the first quarter of the page.
Make Your Title And Important Subject Easy to Scan Text
Make sure your titles and categories are easily scannable and provide a quick understanding of what type of subject matter will be available to the reader. If your titles are so obscure that the visitors cannot make heads or tails of your topic quickly, they will become frustrated. Use bullet points, bold headings, or numbers to help them quickly scan through your posts.
You Must Keep Your Design As Clean As Possible: Keep your design clean. Do not place everything so close together that no one can tell where one item ends and the other begin. Make sure there is an adequate amount of “white space” between articles, ads, and links. It is also good for you to know which best colour match your website or blog in addition to your contents, ads, links
Usability Is A MUST
You have to make your blog easy to navigate. Keep navigation bars in standard areas (top or left of the page) and keep them simple. Use only 4-6 navigation items as a rule. Your categories should be minimal and easy to understand, one word category names are best.
Remove Dead Links
You have to check your blog regularly to make sure dead links are removed or updated. Visitors expect all links to work and if they are constantly hitting on dead links they will become annoyed and leave. You can find sites online that will do this for you automatically. Just search for “LINK CHECKERS”.
Don’t Overdo Ads
There is nothing worse than a blog so littered with ads that you can’t even find the content. Ads do make us money on the blog, but in excess they will only get in the way. You want your content to be the focus and your ads to be the afterthought.
Creating a well designed blog is not that difficult if you give it some time and thought. It is important to remember that you are not unlike your visitors, so design a blog that you would like to visit and re-visit. Sometimes common sense is our best tool. Keep these tips in mind for your next blog and it is sure to be a hit.
Read More
FOLLOWING UP YOUR CUSTOMERS
--------- FOLLOWING UP YOUR CUSTOMERS
By Joe Robson.
No, I'm not about to give a lecture on Marketing. But I have been in Direct Marketing for almost 30 years. So I know more than many people that the way to substantially improve your profits is with follow-up sales from your existing customers. Or as it's commonly called - Back End Sales.
I recently paid over $100 for an item on the Internet.
3 weeks later I still haven't received a follow up. Perhaps they are too busy dreaming up expensive ways to find more NEW customers.
And this sorry state of affairs is much more widespread than some people realize - both on and off-line.
But on the Internet there is ABSOLUTELY NO EXCUSE for not following up with your customers. Even if you haven't yet got a second item to sell, you should still keep in touch.
HOW?
With an AUTO RESPONDER. It's cheap. It's simple. It's magic.
1) Send a Thank you email. But make sure you build in plenty of re-assurance. This reduces the risk of the dreaded sickness called BUYERS REMORSE, which, if not treated in time, will lead to the fatal disease known as....
....... GIVE-ME-MY-MONEY-BACK.
2) A week later, send another email asking if they enjoyed your product. This is the ideal way to obtain TESTIMONIALS, as well as improving your product and service.
3) Encourage feed-back by inviting questions and suggestions. You'll be surprised how helpful people can be.
4) DON'T make a nuisance of yourself by overdoing it. But keep in touch and let your customer know you really CARE.
5) A month later... well I think you get the drift. If you don't keep in touch with your customers, whether past present or future, you can guarantee one thing....
Someone else will!
Read More
By Joe Robson.
No, I'm not about to give a lecture on Marketing. But I have been in Direct Marketing for almost 30 years. So I know more than many people that the way to substantially improve your profits is with follow-up sales from your existing customers. Or as it's commonly called - Back End Sales.
I recently paid over $100 for an item on the Internet.
3 weeks later I still haven't received a follow up. Perhaps they are too busy dreaming up expensive ways to find more NEW customers.
And this sorry state of affairs is much more widespread than some people realize - both on and off-line.
But on the Internet there is ABSOLUTELY NO EXCUSE for not following up with your customers. Even if you haven't yet got a second item to sell, you should still keep in touch.
HOW?
With an AUTO RESPONDER. It's cheap. It's simple. It's magic.
1) Send a Thank you email. But make sure you build in plenty of re-assurance. This reduces the risk of the dreaded sickness called BUYERS REMORSE, which, if not treated in time, will lead to the fatal disease known as....
....... GIVE-ME-MY-MONEY-BACK.
2) A week later, send another email asking if they enjoyed your product. This is the ideal way to obtain TESTIMONIALS, as well as improving your product and service.
3) Encourage feed-back by inviting questions and suggestions. You'll be surprised how helpful people can be.
4) DON'T make a nuisance of yourself by overdoing it. But keep in touch and let your customer know you really CARE.
5) A month later... well I think you get the drift. If you don't keep in touch with your customers, whether past present or future, you can guarantee one thing....
Someone else will!
Read More
Expanding Your Web Affiliate Marketing Business The Right Way
Expanding Your Web Affiliate Marketing Business The Right Way
If you already understand what Affiliate Marketing is then you should skip the first several paragraphs. For those who may not be knowledgeable about the Affiliate internet marketing concept then i highly recommend you please read on.
Affiliate Marketing is an extremely prevalent internet business on the internet that needs a joint venture between a merchant and one or more affiliates. The affiliate can advertise or market the merchant’s services and products free until a buyer decides to buy something.
After a purchase has been made, a portion of the revenue received by the product owner from the buyer will be provided to the affiliate. Due to this very reason, the connection involving the affiliate and the vendor is also known as a profit sharing relationship.
Internet affiliate marketing has additionally been accepted as the easiest way for vendors to market a lot more products online as well as webmasters or affiliates to achieve income making use of their very own site. It is also one of the best ways to start an internet business. It is also an easy method to get hold of others to sell your products simply by sharing in the profits of the sale. This is when the affiliate could make really good income.
Since it’s currently a wide-ranging business, you’ll need to work tirelessly to make your site stay ahead of everyone else. No matter if you’re an affiliate, affiliate network, or product owner, you will need to discover a few secrets and techniques which will lead you to achieving success.
If you are an affiliate, you’ll need to learn methods to enhance your pay or commission. In order to turn your organization into a success, you’ll need to handle it the correct way. Appropriate administration is likely to make your small business expand, making all the commitment well worth the while. An easy approach to improve conversion rate is to make a pre-sale internet page which contains a variety of incentives, bonuses or product reviews just before your prospect goes to the affiliate owners website landing page. This can be a very successful technique and has already been used by lots of of the leading online marketers.
To build your affiliate marketing business, of course you’ll need to promote your opportunity. The most frequently used option is ad banners and links, mainly because they at the same time help you to receives a commission with your merchant. You will be able to set them on your internet site, although you should insert them very carefully seeing that just too many on a solo webpage can end up quite aggravating and very complicated to customers.
Yet another method to make your internet business grow is just by going to chat rooms and message boards that are relevant to the product or service you are selling. This method can certainly end up being a great way to help enhance your earnings; you will connect with many different people.
You could also create a free ebook along with ad ideas and links to your affiliate website. This approach can often be a great tool regarding possible clients, as it will help to exhibit your own skills, as well as shows prospects you are also there to be of assistance. In the event that you conclude that you prefer to sell your own ebook however, you are just not necessarily a writer then the least difficult way is actually to acquire Private label rights content articles and string all of them together to generate an ebook about a specific niche. Another use for these kinds of ebooks or information products could be to make use of them as bonuses for paying for your affiliate products. See my earlier write-up about pre-sales WebPages previously mentioned.
If you utilize the correct techniques for advertising and letting customers know about your affiliate programs, you’ll end up being well on your way to earning a lot of extra money. Affiliate marketing is one of the most beneficial methods to make money on the Internet – precisely what it takes is actually dedication and commitment. Don’t let anybody tell you it is very easy simply because it’s not. Essentially the most outstanding affiliate entrepreneurs work very hard at what they do.
Read More
If you already understand what Affiliate Marketing is then you should skip the first several paragraphs. For those who may not be knowledgeable about the Affiliate internet marketing concept then i highly recommend you please read on.
Affiliate Marketing is an extremely prevalent internet business on the internet that needs a joint venture between a merchant and one or more affiliates. The affiliate can advertise or market the merchant’s services and products free until a buyer decides to buy something.
After a purchase has been made, a portion of the revenue received by the product owner from the buyer will be provided to the affiliate. Due to this very reason, the connection involving the affiliate and the vendor is also known as a profit sharing relationship.
Internet affiliate marketing has additionally been accepted as the easiest way for vendors to market a lot more products online as well as webmasters or affiliates to achieve income making use of their very own site. It is also one of the best ways to start an internet business. It is also an easy method to get hold of others to sell your products simply by sharing in the profits of the sale. This is when the affiliate could make really good income.
Since it’s currently a wide-ranging business, you’ll need to work tirelessly to make your site stay ahead of everyone else. No matter if you’re an affiliate, affiliate network, or product owner, you will need to discover a few secrets and techniques which will lead you to achieving success.
If you are an affiliate, you’ll need to learn methods to enhance your pay or commission. In order to turn your organization into a success, you’ll need to handle it the correct way. Appropriate administration is likely to make your small business expand, making all the commitment well worth the while. An easy approach to improve conversion rate is to make a pre-sale internet page which contains a variety of incentives, bonuses or product reviews just before your prospect goes to the affiliate owners website landing page. This can be a very successful technique and has already been used by lots of of the leading online marketers.
To build your affiliate marketing business, of course you’ll need to promote your opportunity. The most frequently used option is ad banners and links, mainly because they at the same time help you to receives a commission with your merchant. You will be able to set them on your internet site, although you should insert them very carefully seeing that just too many on a solo webpage can end up quite aggravating and very complicated to customers.
Yet another method to make your internet business grow is just by going to chat rooms and message boards that are relevant to the product or service you are selling. This method can certainly end up being a great way to help enhance your earnings; you will connect with many different people.
You could also create a free ebook along with ad ideas and links to your affiliate website. This approach can often be a great tool regarding possible clients, as it will help to exhibit your own skills, as well as shows prospects you are also there to be of assistance. In the event that you conclude that you prefer to sell your own ebook however, you are just not necessarily a writer then the least difficult way is actually to acquire Private label rights content articles and string all of them together to generate an ebook about a specific niche. Another use for these kinds of ebooks or information products could be to make use of them as bonuses for paying for your affiliate products. See my earlier write-up about pre-sales WebPages previously mentioned.
If you utilize the correct techniques for advertising and letting customers know about your affiliate programs, you’ll end up being well on your way to earning a lot of extra money. Affiliate marketing is one of the most beneficial methods to make money on the Internet – precisely what it takes is actually dedication and commitment. Don’t let anybody tell you it is very easy simply because it’s not. Essentially the most outstanding affiliate entrepreneurs work very hard at what they do.
Read More
Downloading Mystery Solved
Downloading Mystery Solved - Techies? Who Needs 'em!
By Joe Robson.
Hey I solved a major technology mystery this week. And I did it on my own after only 37 cups of coffee!
Who needs the Techies!
The last two Downloads I made were directed to my Desktop.
And guess what? Yeah, they never appeared. I searched through everyone of the little logo shortcuts on my Desktop one by one ...
Zilch. Not there. Kaput!
I checked in Microsoft Explorer and my desktop folder, and there they were trying to hide from me. Went back to Tom Glander's Downloading tutorial and checked I'd done everything right.
So I created another desktop shortcut for each. Still nuthin! So like any other normal Technology-hater, I cursed Bill Gates and gave up!
Because my desktop was full of stuff I no longer wanted I decided to spring clean. Heck, I came across stuff I'd never even looked at. Must have seemed a good idea at the time I downloaded them.
Click. Click. Click, and out they went. And guess what?
My Desktop screen had been so full of unwanted 'stuff' there'd been no room for the recent ones.... So up they popped onto my screen with happy smiles on their faces.
Two shortcuts for each!
Voila! - That's French for 'How did that happen?'
Hey, maybe I'm not so dumb after all!
The trouble is that when I clicked on those happy faces I couldn't remember why I'd downloaded them in the first place.
Like I said... It must have seemed like a good idea at the time!
So if your next download refuses to appear on your Desktop, check to see if there's enough room. And if it's still hiding from you, go through The Newbie Club's Downloading Tutorial at http://newbieclub.com/tutorials
Of course, if you owned 'Windows For Newbies' you wouldn't have that problem. How do you think I solved it? (OK I lied!)
Like I said ... Maybe I'm not so dumb after all!
"Hey I'm a Newbie - not a Dummy. Just show me how!"
Read the Stunning Independent Reviews of this Revolutionary Learning System here: Getmoreinfo
Excuse me, I have some Downloading to do. Techies - who needs 'em?
Keep smilin', and whatever you do ....
Don't let the Techies get you down!
By Joe Robson.
Hey I solved a major technology mystery this week. And I did it on my own after only 37 cups of coffee!
Who needs the Techies!
The last two Downloads I made were directed to my Desktop.
And guess what? Yeah, they never appeared. I searched through everyone of the little logo shortcuts on my Desktop one by one ...
Zilch. Not there. Kaput!
I checked in Microsoft Explorer and my desktop folder, and there they were trying to hide from me. Went back to Tom Glander's Downloading tutorial and checked I'd done everything right.
So I created another desktop shortcut for each. Still nuthin! So like any other normal Technology-hater, I cursed Bill Gates and gave up!
Because my desktop was full of stuff I no longer wanted I decided to spring clean. Heck, I came across stuff I'd never even looked at. Must have seemed a good idea at the time I downloaded them.
Click. Click. Click, and out they went. And guess what?
My Desktop screen had been so full of unwanted 'stuff' there'd been no room for the recent ones.... So up they popped onto my screen with happy smiles on their faces.
Two shortcuts for each!
Voila! - That's French for 'How did that happen?'
Hey, maybe I'm not so dumb after all!
The trouble is that when I clicked on those happy faces I couldn't remember why I'd downloaded them in the first place.
Like I said... It must have seemed like a good idea at the time!
So if your next download refuses to appear on your Desktop, check to see if there's enough room. And if it's still hiding from you, go through The Newbie Club's Downloading Tutorial at http://newbieclub.com/tutorials
Of course, if you owned 'Windows For Newbies' you wouldn't have that problem. How do you think I solved it? (OK I lied!)
Like I said ... Maybe I'm not so dumb after all!
"Hey I'm a Newbie - not a Dummy. Just show me how!"
Read the Stunning Independent Reviews of this Revolutionary Learning System here: Getmoreinfo
Excuse me, I have some Downloading to do. Techies - who needs 'em?
Keep smilin', and whatever you do ....
Don't let the Techies get you down!
"Discover How To Create Stunning Letters, Presentations, Greetings Cards,
"Discover How To Create Stunning
Letters, Presentations, Greetings Cards,
Promotional Materials, Memos, Reports http://www.newbieclub.com/?Getmoreinfo
And More - Just Like The Professionals"
Hi, I'm Joe Robson and I'm absolutely thrilled to tell you about a brand new range of Newbie Club™ Tutorials that will literally transform your creativity, and help you exploit some amazing creative talents of which you are probably totally unaware.
Microsoft Word® is the world's favorite word processing program. If you don't have it on your computer, chances are you eventually will. And yet, like most software, its huge range of features and creative benefits remain hidden behind a wall of difficult and boring help files. Benefits available only to the select few who are specially trained to exploit them.
Enter The Newbie Club™ - and the extraordinary Linda Johnson
Linda is a highly talented, 'Face-to-Face' Personal Trainer and Tutor for the Microsoft Office range of programs - of which 'WORD' is the most popular. Her one-to-one experiences of overcoming Newbie frustrations makes her the ideal author for this much requested range of tutorials.
She knows the problems Newbies experience when trying to grasp the benefits of this remarkable program. And knows from personal experience exactly how to overcome them. She also knows that many 'experienced' users are totally unaware of the extent of its huge range of features and benefits. So they just 'muddle through and make do' with the basic features of word processing. What a sad waste of such a remarkable program!
Did you know for instance that ...
A thorough grasp of Word will help you to use many other publishing programs?
Flyers, posters, reports, greeting cards, letters, html email, and even Web pages are much easier to produce, if you fully understand how to exploit WORD to its maximum. And because many of Word's toolbars and features are used in so many other programs, your learning curve with new software can be dramatically reduced.
So we were absolutely delighted when Linda agreed to create this series of 'bite sized' WORD tutorials for The Newbie Club™. Her experience with Newbies is extraordinary. And by combining it with The Newbie Club™ Easy Learning System of screen captures, pictures and Newbie-Speak exercises, she has produced a series of eBooklets which are guaranteed to help you produce professional and stunning creations. Creations previously reserved only for those 'in the know'.
Why MS Word MAGIC!?
Because that's what happens when you first experience the sheer pleasure of creating the kind of publications you thought only the pros could produce. And whether you use this new talent for business, hobbies, pleasure, family, or for teaching the children, your sense of achievement will be ... MAGIC!
Each eBooklet is devoted to a particular area of Word, helping you to digest and learn in 'bite sized chunks', before moving on to the next. Until eventually you'll have a thorough, in-depth understanding of the amazing, yet little used, range of benefits of the world's favorite program. And they're only $9.95 each!
eBooklet 2 is called ...
________________________________________
"Table Wizardry"
________________________________________
And here's your List of Contents ...
Chapter 1. Introduction
• What to expect from this ebooklet. You'll definitely impress people with your documents after you've pulled what was once a rather unprofessional mess into a beautifully laid out and professionally presented work of art.
Chapter 2. Creating Tables
• What's the big deal about tables? Most people think tables are only used when you want to show a list of numbers or some such data. But hey, they're way off base. They're the best way to organize graphics, columns, headings, and more!
• Different ways to set up tables. Using the Insert Table function from the Menu, or using the buttons. We'll show you exactly how it works.
• Table anatomy. How to select the various parts of a table. Table Rows, Cells, Columns, and how to select and use the various Table parts.
• How to navigate inside a table. "If you click inside a cell, you will see that hitting the Enter key moves you to the next line within the cell. To move to the next cell in this row, hit your..."
• Customizing your tables. "First select the top row by clicking when you see the diagonal white arrow at the left end of the row, or by clicking inside any cell on the top row and going to the Table menu and selecting..."
• Drawing tables from scratch. How to use the Tables and Borders Toolbar to draw the basic design of the table. It's all spelled out in plain language for you, and done with pictures...
Chapter 3. Sprucing Up Your Tables
• Changing table colors. Pretty straightforward stuff!
• Merging rows within cells. Why, and what for?
• Changing the colors of backgrounds and borders. Working with shading and making it all look fantastic.
• And plenty of tips like this one: "Be careful when you remove borders from one side or another because cells share borders, therefore removing the bottom border from a cell will also remove the top border from the cell below it in the table."
• And more tips. This ebooklet is full of great tips!
Chapter 4. Advanced Tables
• Working with pre-existing data lists. Here's an example...
"Let's say you have a list of names, addresses, and phone numbers that you have set up using tabs so it appears to be in columns. This works OK only if all of your names, addresses and phone numbers are the exact same length, otherwise you need to keep adding manual spaces to line everything up right. If you decide you want to add another category (like "Birthday"), your columns get all messed up again. What a pain!! This is much easier to do in a table."
• Finding hidden characters. "To turn on your hidden characters, simply click on the show/hide button on your Standard toolbar." Why would you want to do this? Let Linda show you why.
• Converting your data into a table. No, you won't be able to eat from it, but your next sales brochure or report just may help put that bacon on the table!
• Adding additional data. Just laid out a nice table, and forgot to add the birthday list? No problem. Just add the data using the appropriate buttons. You'll become a real expert at all of this!
• Adding picture to your tables. Yes, you can add any picture, and align it exactly the way you want. "You see you can also insert pictures directly from your scanner or digital camera if you have pictures there." And of course insert charts from Excel, too. It's amazing!
Chapter 5. Sample Tables
• A sample calendar is included.
• A sample invoice is included.
• A garage sale flyer is included.
• All created to show you the versatility of the types of documents you can create using tables. It's magic! Or so it would seem. Actually, you're the "magician in training" and will soon know all the secrets!
Hey, does this look hard to do? Only the results should be impressive, not the work that goes into creating them! Let Linda show you how to pull of some incredibly eye-pleasing work with her ebooklet, Table Wizardry. You can learn to do all of this and more, and you'll have fun with it at the same time. We promise!
Letters, Presentations, Greetings Cards,
Promotional Materials, Memos, Reports http://www.newbieclub.com/?Getmoreinfo
And More - Just Like The Professionals"
Hi, I'm Joe Robson and I'm absolutely thrilled to tell you about a brand new range of Newbie Club™ Tutorials that will literally transform your creativity, and help you exploit some amazing creative talents of which you are probably totally unaware.
Microsoft Word® is the world's favorite word processing program. If you don't have it on your computer, chances are you eventually will. And yet, like most software, its huge range of features and creative benefits remain hidden behind a wall of difficult and boring help files. Benefits available only to the select few who are specially trained to exploit them.
Enter The Newbie Club™ - and the extraordinary Linda Johnson
Linda is a highly talented, 'Face-to-Face' Personal Trainer and Tutor for the Microsoft Office range of programs - of which 'WORD' is the most popular. Her one-to-one experiences of overcoming Newbie frustrations makes her the ideal author for this much requested range of tutorials.
She knows the problems Newbies experience when trying to grasp the benefits of this remarkable program. And knows from personal experience exactly how to overcome them. She also knows that many 'experienced' users are totally unaware of the extent of its huge range of features and benefits. So they just 'muddle through and make do' with the basic features of word processing. What a sad waste of such a remarkable program!
Did you know for instance that ...
A thorough grasp of Word will help you to use many other publishing programs?
Flyers, posters, reports, greeting cards, letters, html email, and even Web pages are much easier to produce, if you fully understand how to exploit WORD to its maximum. And because many of Word's toolbars and features are used in so many other programs, your learning curve with new software can be dramatically reduced.
So we were absolutely delighted when Linda agreed to create this series of 'bite sized' WORD tutorials for The Newbie Club™. Her experience with Newbies is extraordinary. And by combining it with The Newbie Club™ Easy Learning System of screen captures, pictures and Newbie-Speak exercises, she has produced a series of eBooklets which are guaranteed to help you produce professional and stunning creations. Creations previously reserved only for those 'in the know'.
Why MS Word MAGIC!?
Because that's what happens when you first experience the sheer pleasure of creating the kind of publications you thought only the pros could produce. And whether you use this new talent for business, hobbies, pleasure, family, or for teaching the children, your sense of achievement will be ... MAGIC!
Each eBooklet is devoted to a particular area of Word, helping you to digest and learn in 'bite sized chunks', before moving on to the next. Until eventually you'll have a thorough, in-depth understanding of the amazing, yet little used, range of benefits of the world's favorite program. And they're only $9.95 each!
eBooklet 2 is called ...
________________________________________
"Table Wizardry"
________________________________________
And here's your List of Contents ...
Chapter 1. Introduction
• What to expect from this ebooklet. You'll definitely impress people with your documents after you've pulled what was once a rather unprofessional mess into a beautifully laid out and professionally presented work of art.
Chapter 2. Creating Tables
• What's the big deal about tables? Most people think tables are only used when you want to show a list of numbers or some such data. But hey, they're way off base. They're the best way to organize graphics, columns, headings, and more!
• Different ways to set up tables. Using the Insert Table function from the Menu, or using the buttons. We'll show you exactly how it works.
• Table anatomy. How to select the various parts of a table. Table Rows, Cells, Columns, and how to select and use the various Table parts.
• How to navigate inside a table. "If you click inside a cell, you will see that hitting the Enter key moves you to the next line within the cell. To move to the next cell in this row, hit your..."
• Customizing your tables. "First select the top row by clicking when you see the diagonal white arrow at the left end of the row, or by clicking inside any cell on the top row and going to the Table menu and selecting..."
• Drawing tables from scratch. How to use the Tables and Borders Toolbar to draw the basic design of the table. It's all spelled out in plain language for you, and done with pictures...
Chapter 3. Sprucing Up Your Tables
• Changing table colors. Pretty straightforward stuff!
• Merging rows within cells. Why, and what for?
• Changing the colors of backgrounds and borders. Working with shading and making it all look fantastic.
• And plenty of tips like this one: "Be careful when you remove borders from one side or another because cells share borders, therefore removing the bottom border from a cell will also remove the top border from the cell below it in the table."
• And more tips. This ebooklet is full of great tips!
Chapter 4. Advanced Tables
• Working with pre-existing data lists. Here's an example...
"Let's say you have a list of names, addresses, and phone numbers that you have set up using tabs so it appears to be in columns. This works OK only if all of your names, addresses and phone numbers are the exact same length, otherwise you need to keep adding manual spaces to line everything up right. If you decide you want to add another category (like "Birthday"), your columns get all messed up again. What a pain!! This is much easier to do in a table."
• Finding hidden characters. "To turn on your hidden characters, simply click on the show/hide button on your Standard toolbar." Why would you want to do this? Let Linda show you why.
• Converting your data into a table. No, you won't be able to eat from it, but your next sales brochure or report just may help put that bacon on the table!
• Adding additional data. Just laid out a nice table, and forgot to add the birthday list? No problem. Just add the data using the appropriate buttons. You'll become a real expert at all of this!
• Adding picture to your tables. Yes, you can add any picture, and align it exactly the way you want. "You see you can also insert pictures directly from your scanner or digital camera if you have pictures there." And of course insert charts from Excel, too. It's amazing!
Chapter 5. Sample Tables
• A sample calendar is included.
• A sample invoice is included.
• A garage sale flyer is included.
• All created to show you the versatility of the types of documents you can create using tables. It's magic! Or so it would seem. Actually, you're the "magician in training" and will soon know all the secrets!
Hey, does this look hard to do? Only the results should be impressive, not the work that goes into creating them! Let Linda show you how to pull of some incredibly eye-pleasing work with her ebooklet, Table Wizardry. You can learn to do all of this and more, and you'll have fun with it at the same time. We promise!
Advertising Doesn't Pay?You believe That!!
Advertising Doesn't Pay?
By Joe Robson.
Jake never had an education. But he sure knew how to make a great Hot Dog.
His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by every day to buy his wonderful food.
He didn't make a great living. It is just enough to live on and send his son to college.
One day, a customer suggested he put a sign at the side of the road to attract more business from passing traffic.
Made from bits of re-claimed wood, Jake proudly put his new hand painted sign out the very next day....
----- 'Jake's Famous Hot Dogs - The Tastiest In Town'------
And business picked up immediately.
Then he tidied up his stand and replaced the canvas roof with something more permanent. Business got even better.
So he placed another sign on the other side of the road, and business really took off.
He ordered extra buns and hot dogs to keep up with the orders, and hired an assistant.
Business continued to grow when he printed up some hand bills and handed them out to the local factory workers.
Well, pretty soon Jake was finding it really difficult to cope with all the extra business. What with 4 stands, a staff of 10 and accountants to pay for, he decided to bring his son back from college to help him out.
"Junior is a clever boy" Jake said to a customer "And his business degree will be a great help to the business".
So Junior joined the business .
He spent 12 months examining the business from every angle and made lots of changes.
"Pa, have you seen this printer's bill? We don't need all these hand bills. Business is booming".
"And why do we spend so much on personalized napkins? Our customers already know where we are."
"Well, Junior must know what he's doing", thought Jake. "After all he's been to college".
With Junior's expertise in business studies he soon cut down the staff from 10 to 6.
Business began to slow down quite a bit, but Junior explained to his Pa that the reduced costs would more than make up for the reduction in trade.
"It's known in business circles as streamlining," he said.
"Well, he must know what he's doing" thought Jake "he's an educated boy."
When business began to slow even further Junior said "Pa, those roadside signs aren't very attractive are they? Why don't we replace them with something a bit more classy with a logo on it and a price list? And we should give a wider choice. Our customers must be fed up with Hot Dogs. Let's go up-market."
"Gee" thought Jake "I'm so proud of that boy. He's so clever."
But one day, business was so slow that Jake finally questioned Junior's methods.
"But Pa, it's not MY fault. Don't you read the papers? I think there's a recession coming on. The NASDAQ and the Dow Jones are slowing down. We have to cut back."
"Well" thought Jake "I can't read, but he must know what he's talking about. He's been to college."
So Jake stopped advertising to save money. And reduced his bread supplies to cut back on wastage.
But business dropped off even more.
Then Junior advised closing down the other 3 stands to protect the 'Parent Company' from the impending economic down-turn.
Business got even worse. And when the roadside signs collapsed he saved more money by not replacing them.
Soon afterwards, business was so bad, Jake was forced to close his remaining stand.
He sent Junior back to college to study International Commerce.
And as he waved him off at the station he said "You know Junior, education is a wonderful thing. If it hadn't been for you I would never have seen that recession coming!"
Read More
By Joe Robson.
Jake never had an education. But he sure knew how to make a great Hot Dog.
His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by every day to buy his wonderful food.
He didn't make a great living. It is just enough to live on and send his son to college.
One day, a customer suggested he put a sign at the side of the road to attract more business from passing traffic.
Made from bits of re-claimed wood, Jake proudly put his new hand painted sign out the very next day....
----- 'Jake's Famous Hot Dogs - The Tastiest In Town'------
And business picked up immediately.
Then he tidied up his stand and replaced the canvas roof with something more permanent. Business got even better.
So he placed another sign on the other side of the road, and business really took off.
He ordered extra buns and hot dogs to keep up with the orders, and hired an assistant.
Business continued to grow when he printed up some hand bills and handed them out to the local factory workers.
Well, pretty soon Jake was finding it really difficult to cope with all the extra business. What with 4 stands, a staff of 10 and accountants to pay for, he decided to bring his son back from college to help him out.
"Junior is a clever boy" Jake said to a customer "And his business degree will be a great help to the business".
So Junior joined the business .
He spent 12 months examining the business from every angle and made lots of changes.
"Pa, have you seen this printer's bill? We don't need all these hand bills. Business is booming".
"And why do we spend so much on personalized napkins? Our customers already know where we are."
"Well, Junior must know what he's doing", thought Jake. "After all he's been to college".
With Junior's expertise in business studies he soon cut down the staff from 10 to 6.
Business began to slow down quite a bit, but Junior explained to his Pa that the reduced costs would more than make up for the reduction in trade.
"It's known in business circles as streamlining," he said.
"Well, he must know what he's doing" thought Jake "he's an educated boy."
When business began to slow even further Junior said "Pa, those roadside signs aren't very attractive are they? Why don't we replace them with something a bit more classy with a logo on it and a price list? And we should give a wider choice. Our customers must be fed up with Hot Dogs. Let's go up-market."
"Gee" thought Jake "I'm so proud of that boy. He's so clever."
But one day, business was so slow that Jake finally questioned Junior's methods.
"But Pa, it's not MY fault. Don't you read the papers? I think there's a recession coming on. The NASDAQ and the Dow Jones are slowing down. We have to cut back."
"Well" thought Jake "I can't read, but he must know what he's talking about. He's been to college."
So Jake stopped advertising to save money. And reduced his bread supplies to cut back on wastage.
But business dropped off even more.
Then Junior advised closing down the other 3 stands to protect the 'Parent Company' from the impending economic down-turn.
Business got even worse. And when the roadside signs collapsed he saved more money by not replacing them.
Soon afterwards, business was so bad, Jake was forced to close his remaining stand.
He sent Junior back to college to study International Commerce.
And as he waved him off at the station he said "You know Junior, education is a wonderful thing. If it hadn't been for you I would never have seen that recession coming!"
Read More
Advertising Doesn't Pay?
By Joe Robson.
Jake never had an education. But he sure knew how to make a great Hot Dog.
His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by every day to buy his wonderful food.
He didn't make a great living. It is just enough to live on and send his son to college.
One day, a customer suggested he put a sign at the side of the road to attract more business from passing traffic.
Made from bits of re-claimed wood, Jake proudly put his new hand painted sign out the very next day....
----- 'Jake's Famous Hot Dogs - The Tastiest In Town'------
And business picked up immediately.
Then he tidied up his stand and replaced the canvas roof with something more permanent. Business got even better.
So he placed another sign on the other side of the road, and business really took off.
He ordered extra buns and hot dogs to keep up with the orders, and hired an assistant.
Business continued to grow when he printed up some hand bills and handed them out to the local factory workers.
Well, pretty soon Jake was finding it really difficult to cope with all the extra business. What with 4 stands, a staff of 10 and accountants to pay for, he decided to bring his son back from college to help him out.
"Junior is a clever boy" Jake said to a customer "And his business degree will be a great help to the business".
So Junior joined the business .
He spent 12 months examining the business from every angle and made lots of changes.
"Pa, have you seen this printer's bill? We don't need all these hand bills. Business is booming".
"And why do we spend so much on personalized napkins? Our customers already know where we are."
"Well, Junior must know what he's doing", thought Jake. "After all he's been to college".
With Junior's expertise in business studies he soon cut down the staff from 10 to 6.
Business began to slow down quite a bit, but Junior explained to his Pa that the reduced costs would more than make up for the reduction in trade.
"It's known in business circles as streamlining," he said.
"Well, he must know what he's doing" thought Jake "he's an educated boy."
When business began to slow even further Junior said "Pa, those roadside signs aren't very attractive are they? Why don't we replace them with something a bit more classy with a logo on it and a price list? And we should give a wider choice. Our customers must be fed up with Hot Dogs. Let's go up-market."
"Gee" thought Jake "I'm so proud of that boy. He's so clever."
But one day, business was so slow that Jake finally questioned Junior's methods.
"But Pa, it's not MY fault. Don't you read the papers? I think there's a recession coming on. The NASDAQ and the Dow Jones are slowing down. We have to cut back."
"Well" thought Jake "I can't read, but he must know what he's talking about. He's been to college."
So Jake stopped advertising to save money. And reduced his bread supplies to cut back on wastage.
But business dropped off even more.
Then Junior advised closing down the other 3 stands to protect the 'Parent Company' from the impending economic down-turn.
Business got even worse. And when the roadside signs collapsed he saved more money by not replacing them.
Soon afterwards, business was so bad, Jake was forced to close his remaining stand.
He sent Junior back to college to study International Commerce.
And as he waved him off at the station he said "You know Junior, education is a wonderful thing. If it hadn't been for you I would never have seen that recession coming!"
Read More
By Joe Robson.
Jake never had an education. But he sure knew how to make a great Hot Dog.
His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by every day to buy his wonderful food.
He didn't make a great living. It is just enough to live on and send his son to college.
One day, a customer suggested he put a sign at the side of the road to attract more business from passing traffic.
Made from bits of re-claimed wood, Jake proudly put his new hand painted sign out the very next day....
----- 'Jake's Famous Hot Dogs - The Tastiest In Town'------
And business picked up immediately.
Then he tidied up his stand and replaced the canvas roof with something more permanent. Business got even better.
So he placed another sign on the other side of the road, and business really took off.
He ordered extra buns and hot dogs to keep up with the orders, and hired an assistant.
Business continued to grow when he printed up some hand bills and handed them out to the local factory workers.
Well, pretty soon Jake was finding it really difficult to cope with all the extra business. What with 4 stands, a staff of 10 and accountants to pay for, he decided to bring his son back from college to help him out.
"Junior is a clever boy" Jake said to a customer "And his business degree will be a great help to the business".
So Junior joined the business .
He spent 12 months examining the business from every angle and made lots of changes.
"Pa, have you seen this printer's bill? We don't need all these hand bills. Business is booming".
"And why do we spend so much on personalized napkins? Our customers already know where we are."
"Well, Junior must know what he's doing", thought Jake. "After all he's been to college".
With Junior's expertise in business studies he soon cut down the staff from 10 to 6.
Business began to slow down quite a bit, but Junior explained to his Pa that the reduced costs would more than make up for the reduction in trade.
"It's known in business circles as streamlining," he said.
"Well, he must know what he's doing" thought Jake "he's an educated boy."
When business began to slow even further Junior said "Pa, those roadside signs aren't very attractive are they? Why don't we replace them with something a bit more classy with a logo on it and a price list? And we should give a wider choice. Our customers must be fed up with Hot Dogs. Let's go up-market."
"Gee" thought Jake "I'm so proud of that boy. He's so clever."
But one day, business was so slow that Jake finally questioned Junior's methods.
"But Pa, it's not MY fault. Don't you read the papers? I think there's a recession coming on. The NASDAQ and the Dow Jones are slowing down. We have to cut back."
"Well" thought Jake "I can't read, but he must know what he's talking about. He's been to college."
So Jake stopped advertising to save money. And reduced his bread supplies to cut back on wastage.
But business dropped off even more.
Then Junior advised closing down the other 3 stands to protect the 'Parent Company' from the impending economic down-turn.
Business got even worse. And when the roadside signs collapsed he saved more money by not replacing them.
Soon afterwards, business was so bad, Jake was forced to close his remaining stand.
He sent Junior back to college to study International Commerce.
And as he waved him off at the station he said "You know Junior, education is a wonderful thing. If it hadn't been for you I would never have seen that recession coming!"
Read More
Major Keys Of an Online Business
Major Keys Of an Online Business
Below is a guest post from Jimmy Brown on the 4 keys to getting started with an online business. I’ve known Jimmy for years now…and he delivers some excellent products.
He released the bad news this week – that he is retiring many of his products. Please note he is not personally retiring, just some of his products are as he is simplifying his business. I definitely understand that. Having a large number of products becomes a major issue whenever changes need to be made.
The good news is that he is having special prices on the products before he closes the door on each one. I’ve purchased many of them including his Membernaire Site, Outsource Weekly, and his list building courses (yes I actually bought all of these – not received them as a gift).
If you don’t know Jimmy or haven’t purchased from him before, I’d highly recommend you start with his course available at www.infoprofitshare.com
It’s one of the products on sale right now, and it was already underpriced. Most people don’t fail at online marketing because they lack information. They often have too much. They fail because they lack focus and a step-by-step plan. That’s what Jimmy covers in www.infoprofitshare.com establishing your plan. Check it out.
Without further ado, here’s Jimmy.
4 Keys to Getting Started With an Online Business
By Jimmy D. Brown
Have you ever wondered why some people never get their businesses off the ground? You see them on marketing forums for years, yet they’re not making any money. They’re spinning their wheels. They’re completely overwhelmed by all the available information on the market… so they end up not taking any action at all.
It’s a common affliction – but it doesn’t have to happen to you. Avoid spinning your wheels by follow these four keys to starting a business…
1. Choose One Business Model
One of the first decisions you need to make is which business model you’ll use to pave your path to success. These include models such as affiliate marketing, making and selling your own information products, drop-shipping products on eBay® and similar models.
So, which one should you choose?
Truthfully, it doesn’t matter. If you’re selecting from a list of proven business models like those listed above (and not some unproven “fad”), then any of them will make money for you. As such, the one you choose depends on your likes, dislikes and your ability to do the required work.
Example: Making and selling your own products is a great model and usually considered one of the most profitable models. However, if you hate doing things like creating products or dealing with customer service issues, then you might not enjoy this model – and thus it probably wouldn’t be your best option.
Point is, choose a model that’s a good fit for you. And once you’ve made your choice, move to the next step…
2. Select One Training Course
Just as there are many models to choose from, there are also many gurus and training courses that can teach you about the model. Again, make a list of proven courses and teachers – and then select just one. It should be more than enough to get you on the path to success.
If you don’t know which course is best, then ask someone you trust for a referral, or ask for a recommendation at one of the forums.
Tip: Yes: Later on, you can purchase additional materials to take your business to the next level. But for now, stick with one course. It’s much better to digest and apply ONE course of action than to get yourself in the middle of “information overload” and get nothing done.
3. Take Action
Now you have a model and you have the training you need to use this model to make money. Your next step is to take action on what you just learned.
You might feel overwhelmed when you consider all the work you need to do.
Here’s a tip: Stop thinking of it as a big project, and instead break it down into easily manageable steps. So instead of thinking, “I need to build a website,” instead break this task down into little steps such as choosing a domain name, buying hosting, installing a blogger blog… and so on.
4. Stick With It Until You See Results
One of the reasons many people fail is because they don’t stick with their model or training long enough to see results. They see something else bright and shiny, and they abruptly move in a new direction.
Example: The person might set up a blog, make a dozen posts and then write ten articles to promote the blog. But before the blog makes even one sale, the marketer decides to drop the blog and try domain name flipping instead. End result: He chases every new idea and never makes a dime from any of them.
You can avoid this simply by committing to stick with ONE thing until you see results.
Example: If you decide to become an affiliate marketer, then follow your training guide’s instructions exactly, and stick with it until you see results. No matter how alluring other models or new products on the market are to you, just keep your eye on your goal.
Tip: Set mini milestones and goals for yourself, such as getting so many visitors or so many subscribers. That way you’ll see some measurable results early on, which keeps you motivated and focused.
Summary
The keys to starting a successful business include choosing one model, choosing one training guide, taking action and staying focused. And here’s one final key: Start now, because there will never be a better time!
Jimmy D. Brown is “retiring” all of his products and services! After 10 years as an internet marketer, Jimmy is closing down all of his current sites … removing all of his ebooks, reports, membership sites, software programs, coaching programs, etc. www.inforprofitshare.com.read more
Below is a guest post from Jimmy Brown on the 4 keys to getting started with an online business. I’ve known Jimmy for years now…and he delivers some excellent products.
He released the bad news this week – that he is retiring many of his products. Please note he is not personally retiring, just some of his products are as he is simplifying his business. I definitely understand that. Having a large number of products becomes a major issue whenever changes need to be made.
The good news is that he is having special prices on the products before he closes the door on each one. I’ve purchased many of them including his Membernaire Site, Outsource Weekly, and his list building courses (yes I actually bought all of these – not received them as a gift).
If you don’t know Jimmy or haven’t purchased from him before, I’d highly recommend you start with his course available at www.infoprofitshare.com
It’s one of the products on sale right now, and it was already underpriced. Most people don’t fail at online marketing because they lack information. They often have too much. They fail because they lack focus and a step-by-step plan. That’s what Jimmy covers in www.infoprofitshare.com establishing your plan. Check it out.
Without further ado, here’s Jimmy.
4 Keys to Getting Started With an Online Business
By Jimmy D. Brown
Have you ever wondered why some people never get their businesses off the ground? You see them on marketing forums for years, yet they’re not making any money. They’re spinning their wheels. They’re completely overwhelmed by all the available information on the market… so they end up not taking any action at all.
It’s a common affliction – but it doesn’t have to happen to you. Avoid spinning your wheels by follow these four keys to starting a business…
1. Choose One Business Model
One of the first decisions you need to make is which business model you’ll use to pave your path to success. These include models such as affiliate marketing, making and selling your own information products, drop-shipping products on eBay® and similar models.
So, which one should you choose?
Truthfully, it doesn’t matter. If you’re selecting from a list of proven business models like those listed above (and not some unproven “fad”), then any of them will make money for you. As such, the one you choose depends on your likes, dislikes and your ability to do the required work.
Example: Making and selling your own products is a great model and usually considered one of the most profitable models. However, if you hate doing things like creating products or dealing with customer service issues, then you might not enjoy this model – and thus it probably wouldn’t be your best option.
Point is, choose a model that’s a good fit for you. And once you’ve made your choice, move to the next step…
2. Select One Training Course
Just as there are many models to choose from, there are also many gurus and training courses that can teach you about the model. Again, make a list of proven courses and teachers – and then select just one. It should be more than enough to get you on the path to success.
If you don’t know which course is best, then ask someone you trust for a referral, or ask for a recommendation at one of the forums.
Tip: Yes: Later on, you can purchase additional materials to take your business to the next level. But for now, stick with one course. It’s much better to digest and apply ONE course of action than to get yourself in the middle of “information overload” and get nothing done.
3. Take Action
Now you have a model and you have the training you need to use this model to make money. Your next step is to take action on what you just learned.
You might feel overwhelmed when you consider all the work you need to do.
Here’s a tip: Stop thinking of it as a big project, and instead break it down into easily manageable steps. So instead of thinking, “I need to build a website,” instead break this task down into little steps such as choosing a domain name, buying hosting, installing a blogger blog… and so on.
4. Stick With It Until You See Results
One of the reasons many people fail is because they don’t stick with their model or training long enough to see results. They see something else bright and shiny, and they abruptly move in a new direction.
Example: The person might set up a blog, make a dozen posts and then write ten articles to promote the blog. But before the blog makes even one sale, the marketer decides to drop the blog and try domain name flipping instead. End result: He chases every new idea and never makes a dime from any of them.
You can avoid this simply by committing to stick with ONE thing until you see results.
Example: If you decide to become an affiliate marketer, then follow your training guide’s instructions exactly, and stick with it until you see results. No matter how alluring other models or new products on the market are to you, just keep your eye on your goal.
Tip: Set mini milestones and goals for yourself, such as getting so many visitors or so many subscribers. That way you’ll see some measurable results early on, which keeps you motivated and focused.
Summary
The keys to starting a successful business include choosing one model, choosing one training guide, taking action and staying focused. And here’s one final key: Start now, because there will never be a better time!
Jimmy D. Brown is “retiring” all of his products and services! After 10 years as an internet marketer, Jimmy is closing down all of his current sites … removing all of his ebooks, reports, membership sites, software programs, coaching programs, etc. www.inforprofitshare.com.read more
Copywriting Tutorial "Show 'Them Your Great Body"
"Copywriting Tutorial 5"
"Now You've Aroused Them
Show 'em Your Great Body"
Words. What are they? They're magic!
Politicians use them to wield power. Poets reduce us to tears with them. One word can cut like a knife and another lift us to cloud nine. And they enable ordinary guys like you and I to motivate readers into spending their hard earned cash. Magic indeed! I think I'm getting carried away.
Hold on to your seat as I repeat my dictionary's definition of 'word';
Word; "One of the units of speech or writing that native speakers of a language usually regard as the smallest isolable meaningful element of the language, although linguists would analyze these further into morphemes." Hang on while I look up morphemes....
Whenever I read the writings of 'highly literate and educated' scholars it makes me feel so pleased I became a copywriter. At least my readers can understand what I am saying! But here's another description taken from a second dictionary;
Word; "Written or spoken representation of an idea or image".
Now I can understand that! And it took less than a third of the words that the other took to describe the word 'word'. (What am I talking about!) Let's get to the point because we can learn an important lesson from this.
"Never over-estimate the
'intelligence' of your readers"
That first description came from an expensive three feet thick dictionary which presumably is bought by the more affluent 'educated' section of the public (mine was a Xmas present.) The second was written for a cheap dictionary which probably far outsells the first. So the publishers know that to be successful, the cheap dictionary has to be understood by the 'masses'.
And so it has to be with your Copywriting. Your message has to be understood by everyone - not a select few. Even when your message is aimed at 'technical' people you will find that too much 'Jargon' will turn off a fair proportion of your intended audience. Even if they understand the jargon they will find it too boring to read.
"You don't have to learn
German to buy a Mercedes"
Think about it. Do structural engineers eagerly look forward to a cozy night by a log fire, with a technical manual on the breaking threshold of high tensile steel! I have lost count of the number of software ads that totally confuse me with technical jargon. Yet even though I am reasonably 'computer literate' I simply do not understand. Their ads are completely wasted on thousands of potential buyers.
Example "......program for getting files from FTP, HTTP, HTTPS, GOPHER and DICT servers, with URL syntax support." Now you may understand it. I don't. And I guarantee that TENS OF THOUSANDS of others don't either. Yet that piece of software may be of immense benefit to me.Why do they do it? Because they don't know any better. So next time you see an ad like that, direct the writer to this site.
"People who know the 'BIG' words
know the 'little' words too"
Copywriters are often accused of taking liberties with the language. And it's true. We start sentences with 'And' or 'But'. We often reduce paragraphs to a mere couple of lines. And we highlight important blocks of text in a way that makes creative writers curl their toes in horror. But the purpose of Copywriting is not to impress the reader with our literary talents. It is to SELL. And as every successful salesman will tell you, before you can make a sale you first have to make a friend.
No-one buys from a salesman they don't trust. We can't 'warm' to someone who bombards us with a stream of obvious sales blurb. And we certainly don't feel comfortable with a person who thinks he is 'superior'. Yet if you're not careful your copy can create the same impression. So keep it reasonably friendly if you wish, and skillfully present your 'sales pitch' with the use of carefully crafted phrases. If you treat your reader with respect, and speak in words of one syllable, you have a fighting chance of gaining his confidence.
Copywriting should "communicate and sell a message, with the least number of words". That's why you have to take liberties with the language. Incidentally, do you think the academic who wrote that first description of 'word' would give your ad a second glance if it were written in the same cumbersome style? And if he did read it, would he understand it?
"So how do you start writing your copy?"
Actually, now that you have written the headline you have already started. So the first sentence of your body copy should flow from the headline. You have made a statement. And your reader expects you to supply her with more information NOW. Not three paragraphs down the page. Because you can guarantee she won't go looking.
"FREE To Every Harassed Mom,
3 Hours A Week All To Yourself"
"Because When You Own
A Speedy Iron You Will
Hardly Ever Use It!"
Independent tests by Clothes Ironing Weekly reveal that ironing clothes with the revolutionary Speedy Iron saves busy homemakers at least 3 hours every week over traditional steam iron methods...
Again, it's not intended as a finished job. But this opening paragraph illustrates one of many ways you could use to open your ad. Notice how the ad flows seamlessly from the headline, through the subheading, and into the main message. And notice also the use of certain words that will trigger different emotions in the mind of our busy mom;
• 'Independent tests' - credibility.
• 'Clothes Ironing Weekly' - I trust them.
• 'Revolutionary' - new idea, ultra modern.
• 'Saves 3 hours every week' - increases my free time every week.
• 'Busy homemakers' - that's me!
• 'Traditional steam iron methods' - old fashioned.
Why not carry out your own exercise and see how easy it is when you follow these few basic guidelines. This is by no means the only way to write copy. Heaven forbid! There are scores of different ways to write an ad. And this is just one of them. But we have to start somewhere.
Now that your prospect is hooked don't keep her dangling. Pile on the benefits. Reveal feature after feature. Push your USP. She wants to know more. Fill her imagination with 3 hours a week in a hammock! And don't you dare relax for one second with stories of research and development costs and the best scientists in the industry - she's not interested. She wants to know what's in it for her if she buys this wonderful appliance. So each time you mention a benefit imagine her saying "So What!" And if her answer isn't "that's great!" then re-write it.
"Now set her up for the Close"
OK your prospect is really excited about this fantastic product of yours. She's all fired up by it's range of features and benefits. The 50 year guarantee is unbeatable. Your credibility is firmly established and she can afford it. So she rushes to the phone and places her order right? Well after you've woken up from that wonderful dream, you have to face up to the reality. You have to ask for the order first! And to get the order you must tell her exactly what to do.
Don't assume she will scour the ad for ordering details...
She won't.
Don't 'suggest' she should telephone you some time...
She won't.
If she has to tour the shopping mall to find one ...
She won't.
Tell her exactly how to order it and tell her to do it NOW.
Take her by the hand and make it as easy as is humanly possible for her to own this wondrous product and begin enjoying the great benefits straight away! She has to be told which store to buy it from, how to fill in the order form, and which free telephone number to ring.
"Don't let her think about it!"
Every salesman hears these 6 words every working day of his life. "I want to think about it." Ever said it yourself? Of course you have. It's our defence mechanism against making an instant decision. However much we tell ourselves we would really like that new car, a little safety valve in the deep recesses of our subconscious opens, and a tiny voice says "Hold on, what's the rush? Don't decide now, you may find a cheaper one down the road." The salesman of course has the skill and experience to overcome this, and carries on with his presentation.
But you're not face to face with your reader. So you have to overcome the objection in other ways. It's a fact of life that your prospects need a little 'push' now and again before they make a buying decision. They need reassurance. They need to justify in their minds that they are making a logical decision and not simply being carried away with emotion. And it's your job as a copywriter to plant that 'push button' into the prospect's mind.
"Now You've Aroused Them
Show 'em Your Great Body"
Words. What are they? They're magic!
Politicians use them to wield power. Poets reduce us to tears with them. One word can cut like a knife and another lift us to cloud nine. And they enable ordinary guys like you and I to motivate readers into spending their hard earned cash. Magic indeed! I think I'm getting carried away.
Hold on to your seat as I repeat my dictionary's definition of 'word';
Word; "One of the units of speech or writing that native speakers of a language usually regard as the smallest isolable meaningful element of the language, although linguists would analyze these further into morphemes." Hang on while I look up morphemes....
Whenever I read the writings of 'highly literate and educated' scholars it makes me feel so pleased I became a copywriter. At least my readers can understand what I am saying! But here's another description taken from a second dictionary;
Word; "Written or spoken representation of an idea or image".
Now I can understand that! And it took less than a third of the words that the other took to describe the word 'word'. (What am I talking about!) Let's get to the point because we can learn an important lesson from this.
"Never over-estimate the
'intelligence' of your readers"
That first description came from an expensive three feet thick dictionary which presumably is bought by the more affluent 'educated' section of the public (mine was a Xmas present.) The second was written for a cheap dictionary which probably far outsells the first. So the publishers know that to be successful, the cheap dictionary has to be understood by the 'masses'.
And so it has to be with your Copywriting. Your message has to be understood by everyone - not a select few. Even when your message is aimed at 'technical' people you will find that too much 'Jargon' will turn off a fair proportion of your intended audience. Even if they understand the jargon they will find it too boring to read.
"You don't have to learn
German to buy a Mercedes"
Think about it. Do structural engineers eagerly look forward to a cozy night by a log fire, with a technical manual on the breaking threshold of high tensile steel! I have lost count of the number of software ads that totally confuse me with technical jargon. Yet even though I am reasonably 'computer literate' I simply do not understand. Their ads are completely wasted on thousands of potential buyers.
Example "......program for getting files from FTP, HTTP, HTTPS, GOPHER and DICT servers, with URL syntax support." Now you may understand it. I don't. And I guarantee that TENS OF THOUSANDS of others don't either. Yet that piece of software may be of immense benefit to me.Why do they do it? Because they don't know any better. So next time you see an ad like that, direct the writer to this site.
"People who know the 'BIG' words
know the 'little' words too"
Copywriters are often accused of taking liberties with the language. And it's true. We start sentences with 'And' or 'But'. We often reduce paragraphs to a mere couple of lines. And we highlight important blocks of text in a way that makes creative writers curl their toes in horror. But the purpose of Copywriting is not to impress the reader with our literary talents. It is to SELL. And as every successful salesman will tell you, before you can make a sale you first have to make a friend.
No-one buys from a salesman they don't trust. We can't 'warm' to someone who bombards us with a stream of obvious sales blurb. And we certainly don't feel comfortable with a person who thinks he is 'superior'. Yet if you're not careful your copy can create the same impression. So keep it reasonably friendly if you wish, and skillfully present your 'sales pitch' with the use of carefully crafted phrases. If you treat your reader with respect, and speak in words of one syllable, you have a fighting chance of gaining his confidence.
Copywriting should "communicate and sell a message, with the least number of words". That's why you have to take liberties with the language. Incidentally, do you think the academic who wrote that first description of 'word' would give your ad a second glance if it were written in the same cumbersome style? And if he did read it, would he understand it?
"So how do you start writing your copy?"
Actually, now that you have written the headline you have already started. So the first sentence of your body copy should flow from the headline. You have made a statement. And your reader expects you to supply her with more information NOW. Not three paragraphs down the page. Because you can guarantee she won't go looking.
"FREE To Every Harassed Mom,
3 Hours A Week All To Yourself"
"Because When You Own
A Speedy Iron You Will
Hardly Ever Use It!"
Independent tests by Clothes Ironing Weekly reveal that ironing clothes with the revolutionary Speedy Iron saves busy homemakers at least 3 hours every week over traditional steam iron methods...
Again, it's not intended as a finished job. But this opening paragraph illustrates one of many ways you could use to open your ad. Notice how the ad flows seamlessly from the headline, through the subheading, and into the main message. And notice also the use of certain words that will trigger different emotions in the mind of our busy mom;
• 'Independent tests' - credibility.
• 'Clothes Ironing Weekly' - I trust them.
• 'Revolutionary' - new idea, ultra modern.
• 'Saves 3 hours every week' - increases my free time every week.
• 'Busy homemakers' - that's me!
• 'Traditional steam iron methods' - old fashioned.
Why not carry out your own exercise and see how easy it is when you follow these few basic guidelines. This is by no means the only way to write copy. Heaven forbid! There are scores of different ways to write an ad. And this is just one of them. But we have to start somewhere.
Now that your prospect is hooked don't keep her dangling. Pile on the benefits. Reveal feature after feature. Push your USP. She wants to know more. Fill her imagination with 3 hours a week in a hammock! And don't you dare relax for one second with stories of research and development costs and the best scientists in the industry - she's not interested. She wants to know what's in it for her if she buys this wonderful appliance. So each time you mention a benefit imagine her saying "So What!" And if her answer isn't "that's great!" then re-write it.
"Now set her up for the Close"
OK your prospect is really excited about this fantastic product of yours. She's all fired up by it's range of features and benefits. The 50 year guarantee is unbeatable. Your credibility is firmly established and she can afford it. So she rushes to the phone and places her order right? Well after you've woken up from that wonderful dream, you have to face up to the reality. You have to ask for the order first! And to get the order you must tell her exactly what to do.
Don't assume she will scour the ad for ordering details...
She won't.
Don't 'suggest' she should telephone you some time...
She won't.
If she has to tour the shopping mall to find one ...
She won't.
Tell her exactly how to order it and tell her to do it NOW.
Take her by the hand and make it as easy as is humanly possible for her to own this wondrous product and begin enjoying the great benefits straight away! She has to be told which store to buy it from, how to fill in the order form, and which free telephone number to ring.
"Don't let her think about it!"
Every salesman hears these 6 words every working day of his life. "I want to think about it." Ever said it yourself? Of course you have. It's our defence mechanism against making an instant decision. However much we tell ourselves we would really like that new car, a little safety valve in the deep recesses of our subconscious opens, and a tiny voice says "Hold on, what's the rush? Don't decide now, you may find a cheaper one down the road." The salesman of course has the skill and experience to overcome this, and carries on with his presentation.
But you're not face to face with your reader. So you have to overcome the objection in other ways. It's a fact of life that your prospects need a little 'push' now and again before they make a buying decision. They need reassurance. They need to justify in their minds that they are making a logical decision and not simply being carried away with emotion. And it's your job as a copywriter to plant that 'push button' into the prospect's mind.
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