Wednesday, October 6, 2010

Squeeze Page For Beginners

Squeezepages for Beginners

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages. In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe Squeeze Page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of Squeeze Page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to Squeeze Pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to Squeeze Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action). Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to Squeeze Pages, it is that you cannot create a Squeeze Page or squeeze page that isn't focused.

The Squeeze Page System

The Squeeze Page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.

Let's start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your Squeeze Page should always be an opt-in form. Others will suggest that it should simply be a sales page. Whether it's a free newsletter or a product for sale, the Squeeze Page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the Squeeze Page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer. Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the Squeeze Page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them. It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

What You Need Before Getting Started on Your Squeeze Page

Before you get started building your Squeeze Page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your Squeeze Page.

One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return.

In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software. If you don't have the skills to do either, you can always hire a professional to do it for you through Elance.com or Guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services will allow you to make transactions quickly. Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

Another thing you will need before you can get started on your Squeeze Page is some way in which to create a realistic signature. http://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program.

Planning Your Squeeze Page Theme

Perhaps the most important part of creating a Squeeze Page is planning your Squeeze Page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.

If you decide to generate traffic through search engine optimization, planning your Squeeze Page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple Squeeze Pages, each which is optimized around a different phrase.

If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your Squeeze Page theme will again entail tuning a number of different pages to fit the keywords you are purchasing. This is actually where most people fail when they create a Squeeze Page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one Squeeze Page and send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying? If, for instance, you have a newsletter about Legos and toy blocks, so you group it under the loose heading of “toys,” a visitor who is looking specifically for information about either Legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching.

Instead, you will want to setup a page centered around Legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.

Going one step further, in addition to planning your Squeeze Page theme, if you are creating a Squeeze Page for a newsletter, you may also want to segment your list, so you can send information specifically about Legos to those who request it – and information about blocks to those who request it.

How to Write a Squeeze Page that Converts

Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they slop together elements that they have seen used in other Squeeze Pages – but usually do not put them together in the same way the owner of the successful Squeeze Page did.

One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements. For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value. In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point.

Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase. In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible. However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I've mentioned previously.

You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).

Now, if you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:

a)Doesn't see any benefits; and
b)Suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.

In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report). Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.

Tips on Increasing Your Squeeze Page Conversion Rate

There are three major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.

Tip: By adding your picture and signature, you can significantly increase a gain in your visitors' trust. ?

Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?

Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust. In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice.

But if you're using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase. Follow all of these steps and you will significantly increase your Squeeze Page conversion rate.

Driving Targeted Traffic into Your Squeeze Page

Driving traffic into your Squeeze Page – it sounds easy, doesn't it? Well, it's not. And no matter how great your Squeeze Page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your Squeeze Page.

One way in which you can drive traffic to your Squeeze Page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain key phrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords. As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked Squeeze Pages.

This means you will have to start with some careful keyword research; and you will then have to alter your Squeeze Pages to match that research. These are some of the most commonly used tools for driving traffic to a Squeeze Page; however, they are not always the most effective. Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.

Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don't realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible “partners” -- or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts.

There's only one important thing you should keep in mind when contacting joint venture partners – and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn't easy, they'll accept other joint venture offers over yours.

Another way in which you can drive traffic to your Squeeze Page is through blog and forum posting; however, it is important that you do not spam, as many businesses do. Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature – and try to network with people on the forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back to your Squeeze Page, but don't spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.

Monday, August 16, 2010

LEAVE SOME MEAT ON THE BONES

--------- "LEAVE SOME MEAT ON THE BONES"
By Joe Robson
The Internet is aptly called The Information Highway.
Need to learn HTML? Surf the 'Net.
Want the latest Stock prices? Ask Yahoo.
Free 'How -To' download? Certainly, just click here.
Information, information, information. We have an insatiable appetite for it. We thrive on it.
And on the Internet we DEMAND it!
Yet I am constantly amazed at the high number of Websites that skimp on this ever so vital ingredient, yet still expect us to BUY from them!
Why DO they do it?
Especially when it has been known since time immemorial that...
---------- "Long Copy Out-Sells Short Copy"
The truth is that if your reader is even half interested in your offer, she needs detailed information before she even considers buying from you.
Bundles and bundles of it.
And if she's interested in what you have to offer, she will read as much as it takes to get the full picture. Facts and information gives her both the confidence and the courage to make a purchase.
So I suspect that far too many writers are stingy with their information because they are afraid of producing copy which they think may be 'too long'. They believe that long copy will bore their readers.
So they cut it to the bone.
Big mistake!
The problem with this philosophy is that too often there's not enough meat left for the reader to chew on!
She needs to 'taste' the product.
She wants to 'savor' it's flavor.
She needs a word picture to 'visualize' it's benefits.
And only lots of information will satisfy her appetite.
---------- "Offer Her A Big Mac"
Ever seen a MacDonalds poster without a full color picture of a large juicy Big Mac? Please don't write in if you have!
The restricted size of the poster means cutting the copy to the bone. But the picture adds the meat to the message.
So when you write your Web copy, it's your job to add the meat. But you do it with words.
Unless of course you take the route of some artistic Website designers. You could use a high resolution photograph which takes 25 minutes to load!
If you want to see a classic example of how long copy sells better than short copy, take a look at how Ken Evoy's site achieves this to perfection.
No, I'm not asking you to buy anything, but the long copy on his site has succeeded in selling one of the most successful books on the Internet.
Notice how he cleverly paints a picture of what the product will achieve for the reader. Watch his expert use of 'joints' that ease the reader from the bottom of one page and into the next. Some are so cleverly used that you feel you'll be missing something if you don't click through.
And notice his clever use of testimonials to add even more 'word pictures' to his story.
Go to http://myws.sitesell.com/webcopy.html and study his technique very closely. This is a clever man at work!
And it's living proof of the age-old advertising expression ....
"THE MORE YOU TELL, THE MORE YOU SELL"
With one very big proviso. It HAS to be interesting.
--------- "So Paint The Full Picture"
One of the commonest questions asked of a Copywriter is "How long should a Copy Piece be?"
The answer? "As long as it needs to be TO TELL THE WHOLE STORY"
So if you're selling a Wall Chart describe it in FULL and graphic detail. And describe the chart using CUSTOMER BENEFITS. Not the features of the chart itself.
Instead of "A large full color chart" write "Measuring a full 48 x 36 inches and beautifully highlighted in 23 vibrant colors, making it extremely easy for you to instantly trace the....
And instead of "Our Gizmo comes in Red, Blue, Brown and Beige, paint her a word picture.
Tell her to .... "Choose your favorite color from Sunset Red, Lagoon Blue. Autumn Gold and the extremely popular Yuck Yellow".
------- "This Exercise Will Boost Your Response"
HANDWRITE a fully detailed description of your product or service. Leave absolutely nothing out. Imagine you are describing it on the phone to a friend. Fill 2 sheets of paper if need be, until your description is as complete as you can possibly make it.
THEN cut out the fat.
THEN trim the excess verbiage.
Read your copy out loud.
And then trim again.
And when you're convinced that every single word does it's job of SELLING, whilst still painting a complete picture, you'll know your Copy is a winner.
But please don't butcher it to the bare bone. Leave just enough meat to titillate your prospect's taste buds.
And she'll order the full menu!.Read More


How To Create A Blog Designed For Success

How To Create A Blog Designed For Success

The ultimate success of your blog will rely on many things; content, SEO, and topic popularity will all play a very important role, but it is your blog design that could ultimately make or break the deal for your visitors.
When designing a new blog there are certain things that every blog owner should consider and practice in order to grab and keep their visitor’s attention. The first impression of your site is extremely important and studies have shown that visitors will quickly click off a page within the first few seconds if they do not find it appealing to the eye.
Take your time when designing your blog and consider these tips.
Your First Duty Is To Engage In Drafting and Brainstorming
Before you create your blog or start looking for a template, do a little brainstorming. Draw it out on paper or list the main elements you want to include. Take time to visit many blogs and note what you like and don’t like both visually and content wise. What keeps your attention? What turns you off? Most of the times I move about with my writing materials and anytime an idea spring through my mind I just put them on paper. It helps a lot
You Must Give A Clear Message
Your visitor has to know immediately what your blog is about when they land on it. Be sure your title, categories, and media give a clear representation of the subject matter you are covering. This is very important.
Your Key Contents Must Be On Top
Keep important information at the top of the page. Your search box, RSS, Social Media links and About You blocks should all be clearly visible upon first glance and without any navigation. A good rule is to keep it within the first quarter of the page.
Make Your Title And Important Subject Easy to Scan Text
Make sure your titles and categories are easily scannable and provide a quick understanding of what type of subject matter will be available to the reader. If your titles are so obscure that the visitors cannot make heads or tails of your topic quickly, they will become frustrated. Use bullet points, bold headings, or numbers to help them quickly scan through your posts.
You Must Keep Your Design As Clean As Possible: Keep your design clean. Do not place everything so close together that no one can tell where one item ends and the other begin. Make sure there is an adequate amount of “white space” between articles, ads, and links. It is also good for you to know which best colour match your website or blog in addition to your contents, ads, links
Usability Is A MUST
You have to make your blog easy to navigate. Keep navigation bars in standard areas (top or left of the page) and keep them simple. Use only 4-6 navigation items as a rule. Your categories should be minimal and easy to understand, one word category names are best.
Remove Dead Links
You have to check your blog regularly to make sure dead links are removed or updated. Visitors expect all links to work and if they are constantly hitting on dead links they will become annoyed and leave. You can find sites online that will do this for you automatically. Just search for “LINK CHECKERS”.
Don’t Overdo Ads
There is nothing worse than a blog so littered with ads that you can’t even find the content. Ads do make us money on the blog, but in excess they will only get in the way. You want your content to be the focus and your ads to be the afterthought.
Creating a well designed blog is not that difficult if you give it some time and thought. It is important to remember that you are not unlike your visitors, so design a blog that you would like to visit and re-visit. Sometimes common sense is our best tool. Keep these tips in mind for your next blog and it is sure to be a hit.
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FOLLOWING UP YOUR CUSTOMERS

--------- FOLLOWING UP YOUR CUSTOMERS
By Joe Robson.
No, I'm not about to give a lecture on Marketing. But I have been in Direct Marketing for almost 30 years. So I know more than many people that the way to substantially improve your profits is with follow-up sales from your existing customers. Or as it's commonly called - Back End Sales.
I recently paid over $100 for an item on the Internet.
3 weeks later I still haven't received a follow up. Perhaps they are too busy dreaming up expensive ways to find more NEW customers.
And this sorry state of affairs is much more widespread than some people realize - both on and off-line.
But on the Internet there is ABSOLUTELY NO EXCUSE for not following up with your customers. Even if you haven't yet got a second item to sell, you should still keep in touch.
HOW?
With an AUTO RESPONDER. It's cheap. It's simple. It's magic.
1) Send a Thank you email. But make sure you build in plenty of re-assurance. This reduces the risk of the dreaded sickness called BUYERS REMORSE, which, if not treated in time, will lead to the fatal disease known as....
....... GIVE-ME-MY-MONEY-BACK.
2) A week later, send another email asking if they enjoyed your product. This is the ideal way to obtain TESTIMONIALS, as well as improving your product and service.
3) Encourage feed-back by inviting questions and suggestions. You'll be surprised how helpful people can be.
4) DON'T make a nuisance of yourself by overdoing it. But keep in touch and let your customer know you really CARE.
5) A month later... well I think you get the drift. If you don't keep in touch with your customers, whether past present or future, you can guarantee one thing....
Someone else will!

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Expanding Your Web Affiliate Marketing Business The Right Way

Expanding Your Web Affiliate Marketing Business The Right Way
If you already understand what Affiliate Marketing is then you should skip the first several paragraphs. For those who may not be knowledgeable about the Affiliate internet marketing concept then i highly recommend you please read on.
Affiliate Marketing is an extremely prevalent internet business on the internet that needs a joint venture between a merchant and one or more affiliates. The affiliate can advertise or market the merchant’s services and products free until a buyer decides to buy something.
After a purchase has been made, a portion of the revenue received by the product owner from the buyer will be provided to the affiliate. Due to this very reason, the connection involving the affiliate and the vendor is also known as a profit sharing relationship.
Internet affiliate marketing has additionally been accepted as the easiest way for vendors to market a lot more products online as well as webmasters or affiliates to achieve income making use of their very own site. It is also one of the best ways to start an internet business. It is also an easy method to get hold of others to sell your products simply by sharing in the profits of the sale. This is when the affiliate could make really good income.
Since it’s currently a wide-ranging business, you’ll need to work tirelessly to make your site stay ahead of everyone else. No matter if you’re an affiliate, affiliate network, or product owner, you will need to discover a few secrets and techniques which will lead you to achieving success.
If you are an affiliate, you’ll need to learn methods to enhance your pay or commission. In order to turn your organization into a success, you’ll need to handle it the correct way. Appropriate administration is likely to make your small business expand, making all the commitment well worth the while. An easy approach to improve conversion rate is to make a pre-sale internet page which contains a variety of incentives, bonuses or product reviews just before your prospect goes to the affiliate owners website landing page. This can be a very successful technique and has already been used by lots of of the leading online marketers.
To build your affiliate marketing business, of course you’ll need to promote your opportunity. The most frequently used option is ad banners and links, mainly because they at the same time help you to receives a commission with your merchant. You will be able to set them on your internet site, although you should insert them very carefully seeing that just too many on a solo webpage can end up quite aggravating and very complicated to customers.
Yet another method to make your internet business grow is just by going to chat rooms and message boards that are relevant to the product or service you are selling. This method can certainly end up being a great way to help enhance your earnings; you will connect with many different people.
You could also create a free ebook along with ad ideas and links to your affiliate website. This approach can often be a great tool regarding possible clients, as it will help to exhibit your own skills, as well as shows prospects you are also there to be of assistance. In the event that you conclude that you prefer to sell your own ebook however, you are just not necessarily a writer then the least difficult way is actually to acquire Private label rights content articles and string all of them together to generate an ebook about a specific niche. Another use for these kinds of ebooks or information products could be to make use of them as bonuses for paying for your affiliate products. See my earlier write-up about pre-sales WebPages previously mentioned.
If you utilize the correct techniques for advertising and letting customers know about your affiliate programs, you’ll end up being well on your way to earning a lot of extra money. Affiliate marketing is one of the most beneficial methods to make money on the Internet – precisely what it takes is actually dedication and commitment. Don’t let anybody tell you it is very easy simply because it’s not. Essentially the most outstanding affiliate entrepreneurs work very hard at what they do.

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Downloading Mystery Solved

Downloading Mystery Solved - Techies? Who Needs 'em!
By Joe Robson.
Hey I solved a major technology mystery this week. And I did it on my own after only 37 cups of coffee!
Who needs the Techies!
The last two Downloads I made were directed to my Desktop.
And guess what? Yeah, they never appeared. I searched through everyone of the little logo shortcuts on my Desktop one by one ...
Zilch. Not there. Kaput!
I checked in Microsoft Explorer and my desktop folder, and there they were trying to hide from me. Went back to Tom Glander's Downloading tutorial and checked I'd done everything right.
So I created another desktop shortcut for each. Still nuthin! So like any other normal Technology-hater, I cursed Bill Gates and gave up!
Because my desktop was full of stuff I no longer wanted I decided to spring clean. Heck, I came across stuff I'd never even looked at. Must have seemed a good idea at the time I downloaded them.
Click. Click. Click, and out they went. And guess what?
My Desktop screen had been so full of unwanted 'stuff' there'd been no room for the recent ones.... So up they popped onto my screen with happy smiles on their faces.
Two shortcuts for each!
Voila! - That's French for 'How did that happen?'
Hey, maybe I'm not so dumb after all!
The trouble is that when I clicked on those happy faces I couldn't remember why I'd downloaded them in the first place.
Like I said... It must have seemed like a good idea at the time!
So if your next download refuses to appear on your Desktop, check to see if there's enough room. And if it's still hiding from you, go through The Newbie Club's Downloading Tutorial at http://newbieclub.com/tutorials
Of course, if you owned 'Windows For Newbies' you wouldn't have that problem. How do you think I solved it? (OK I lied!)
Like I said ... Maybe I'm not so dumb after all!
"Hey I'm a Newbie - not a Dummy. Just show me how!"
Read the Stunning Independent Reviews of this Revolutionary Learning System here: Getmoreinfo
Excuse me, I have some Downloading to do. Techies - who needs 'em?
Keep smilin', and whatever you do ....
Don't let the Techies get you down!


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She knows the problems Newbies experience when trying to grasp the benefits of this remarkable program. And knows from personal experience exactly how to overcome them. She also knows that many 'experienced' users are totally unaware of the extent of its huge range of features and benefits. So they just 'muddle through and make do' with the basic features of word processing. What a sad waste of such a remarkable program!
Did you know for instance that ...
A thorough grasp of Word will help you to use many other publishing programs?
Flyers, posters, reports, greeting cards, letters, html email, and even Web pages are much easier to produce, if you fully understand how to exploit WORD to its maximum. And because many of Word's toolbars and features are used in so many other programs, your learning curve with new software can be dramatically reduced.
So we were absolutely delighted when Linda agreed to create this series of 'bite sized' WORD tutorials for The Newbie Club™. Her experience with Newbies is extraordinary. And by combining it with The Newbie Club™ Easy Learning System of screen captures, pictures and Newbie-Speak exercises, she has produced a series of eBooklets which are guaranteed to help you produce professional and stunning creations. Creations previously reserved only for those 'in the know'.
Why MS Word MAGIC!?
Because that's what happens when you first experience the sheer pleasure of creating the kind of publications you thought only the pros could produce. And whether you use this new talent for business, hobbies, pleasure, family, or for teaching the children, your sense of achievement will be ... MAGIC!
Each eBooklet is devoted to a particular area of Word, helping you to digest and learn in 'bite sized chunks', before moving on to the next. Until eventually you'll have a thorough, in-depth understanding of the amazing, yet little used, range of benefits of the world's favorite program. And they're only $9.95 each!

eBooklet 2 is called ...
________________________________________
"Table Wizardry"
________________________________________
And here's your List of Contents ...
Chapter 1. Introduction
• What to expect from this ebooklet. You'll definitely impress people with your documents after you've pulled what was once a rather unprofessional mess into a beautifully laid out and professionally presented work of art.
Chapter 2. Creating Tables
• What's the big deal about tables? Most people think tables are only used when you want to show a list of numbers or some such data. But hey, they're way off base. They're the best way to organize graphics, columns, headings, and more!
• Different ways to set up tables. Using the Insert Table function from the Menu, or using the buttons. We'll show you exactly how it works.
• Table anatomy. How to select the various parts of a table. Table Rows, Cells, Columns, and how to select and use the various Table parts.
• How to navigate inside a table. "If you click inside a cell, you will see that hitting the Enter key moves you to the next line within the cell. To move to the next cell in this row, hit your..."
• Customizing your tables. "First select the top row by clicking when you see the diagonal white arrow at the left end of the row, or by clicking inside any cell on the top row and going to the Table menu and selecting..."
• Drawing tables from scratch. How to use the Tables and Borders Toolbar to draw the basic design of the table. It's all spelled out in plain language for you, and done with pictures...
Chapter 3. Sprucing Up Your Tables
• Changing table colors. Pretty straightforward stuff!
• Merging rows within cells. Why, and what for?
• Changing the colors of backgrounds and borders. Working with shading and making it all look fantastic.
• And plenty of tips like this one: "Be careful when you remove borders from one side or another because cells share borders, therefore removing the bottom border from a cell will also remove the top border from the cell below it in the table."
• And more tips. This ebooklet is full of great tips!
Chapter 4. Advanced Tables
• Working with pre-existing data lists. Here's an example...
"Let's say you have a list of names, addresses, and phone numbers that you have set up using tabs so it appears to be in columns. This works OK only if all of your names, addresses and phone numbers are the exact same length, otherwise you need to keep adding manual spaces to line everything up right. If you decide you want to add another category (like "Birthday"), your columns get all messed up again. What a pain!! This is much easier to do in a table."
• Finding hidden characters. "To turn on your hidden characters, simply click on the show/hide button on your Standard toolbar." Why would you want to do this? Let Linda show you why.
• Converting your data into a table. No, you won't be able to eat from it, but your next sales brochure or report just may help put that bacon on the table!
• Adding additional data. Just laid out a nice table, and forgot to add the birthday list? No problem. Just add the data using the appropriate buttons. You'll become a real expert at all of this!
• Adding picture to your tables. Yes, you can add any picture, and align it exactly the way you want. "You see you can also insert pictures directly from your scanner or digital camera if you have pictures there." And of course insert charts from Excel, too. It's amazing!
Chapter 5. Sample Tables
• A sample calendar is included.
• A sample invoice is included.
• A garage sale flyer is included.
• All created to show you the versatility of the types of documents you can create using tables. It's magic! Or so it would seem. Actually, you're the "magician in training" and will soon know all the secrets!
Hey, does this look hard to do? Only the results should be impressive, not the work that goes into creating them! Let Linda show you how to pull of some incredibly eye-pleasing work with her ebooklet, Table Wizardry. You can learn to do all of this and more, and you'll have fun with it at the same time. We promise!


Advertising Doesn't Pay?You believe That!!

Advertising Doesn't Pay?
By Joe Robson.

Jake never had an education. But he sure knew how to make a great Hot Dog.

His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by every day to buy his wonderful food.

He didn't make a great living. It is just enough to live on and send his son to college.

One day, a customer suggested he put a sign at the side of the road to attract more business from passing traffic.

Made from bits of re-claimed wood, Jake proudly put his new hand painted sign out the very next day....

----- 'Jake's Famous Hot Dogs - The Tastiest In Town'------

And business picked up immediately.

Then he tidied up his stand and replaced the canvas roof with something more permanent. Business got even better.

So he placed another sign on the other side of the road, and business really took off.

He ordered extra buns and hot dogs to keep up with the orders, and hired an assistant.

Business continued to grow when he printed up some hand bills and handed them out to the local factory workers.

Well, pretty soon Jake was finding it really difficult to cope with all the extra business. What with 4 stands, a staff of 10 and accountants to pay for, he decided to bring his son back from college to help him out.

"Junior is a clever boy" Jake said to a customer "And his business degree will be a great help to the business".

So Junior joined the business .

He spent 12 months examining the business from every angle and made lots of changes.

"Pa, have you seen this printer's bill? We don't need all these hand bills. Business is booming".

"And why do we spend so much on personalized napkins? Our customers already know where we are."

"Well, Junior must know what he's doing", thought Jake. "After all he's been to college".

With Junior's expertise in business studies he soon cut down the staff from 10 to 6.

Business began to slow down quite a bit, but Junior explained to his Pa that the reduced costs would more than make up for the reduction in trade.

"It's known in business circles as streamlining," he said.

"Well, he must know what he's doing" thought Jake "he's an educated boy."

When business began to slow even further Junior said "Pa, those roadside signs aren't very attractive are they? Why don't we replace them with something a bit more classy with a logo on it and a price list? And we should give a wider choice. Our customers must be fed up with Hot Dogs. Let's go up-market."

"Gee" thought Jake "I'm so proud of that boy. He's so clever."

But one day, business was so slow that Jake finally questioned Junior's methods.

"But Pa, it's not MY fault. Don't you read the papers? I think there's a recession coming on. The NASDAQ and the Dow Jones are slowing down. We have to cut back."

"Well" thought Jake "I can't read, but he must know what he's talking about. He's been to college."

So Jake stopped advertising to save money. And reduced his bread supplies to cut back on wastage.

But business dropped off even more.

Then Junior advised closing down the other 3 stands to protect the 'Parent Company' from the impending economic down-turn.

Business got even worse. And when the roadside signs collapsed he saved more money by not replacing them.

Soon afterwards, business was so bad, Jake was forced to close his remaining stand.

He sent Junior back to college to study International Commerce.

And as he waved him off at the station he said "You know Junior, education is a wonderful thing. If it hadn't been for you I would never have seen that recession coming!"


Read More
Advertising Doesn't Pay?
By Joe Robson.

Jake never had an education. But he sure knew how to make a great Hot Dog.

His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by every day to buy his wonderful food.

He didn't make a great living. It is just enough to live on and send his son to college.

One day, a customer suggested he put a sign at the side of the road to attract more business from passing traffic.

Made from bits of re-claimed wood, Jake proudly put his new hand painted sign out the very next day....

----- 'Jake's Famous Hot Dogs - The Tastiest In Town'------

And business picked up immediately.

Then he tidied up his stand and replaced the canvas roof with something more permanent. Business got even better.

So he placed another sign on the other side of the road, and business really took off.

He ordered extra buns and hot dogs to keep up with the orders, and hired an assistant.

Business continued to grow when he printed up some hand bills and handed them out to the local factory workers.

Well, pretty soon Jake was finding it really difficult to cope with all the extra business. What with 4 stands, a staff of 10 and accountants to pay for, he decided to bring his son back from college to help him out.

"Junior is a clever boy" Jake said to a customer "And his business degree will be a great help to the business".

So Junior joined the business .

He spent 12 months examining the business from every angle and made lots of changes.

"Pa, have you seen this printer's bill? We don't need all these hand bills. Business is booming".

"And why do we spend so much on personalized napkins? Our customers already know where we are."

"Well, Junior must know what he's doing", thought Jake. "After all he's been to college".

With Junior's expertise in business studies he soon cut down the staff from 10 to 6.

Business began to slow down quite a bit, but Junior explained to his Pa that the reduced costs would more than make up for the reduction in trade.

"It's known in business circles as streamlining," he said.

"Well, he must know what he's doing" thought Jake "he's an educated boy."

When business began to slow even further Junior said "Pa, those roadside signs aren't very attractive are they? Why don't we replace them with something a bit more classy with a logo on it and a price list? And we should give a wider choice. Our customers must be fed up with Hot Dogs. Let's go up-market."

"Gee" thought Jake "I'm so proud of that boy. He's so clever."

But one day, business was so slow that Jake finally questioned Junior's methods.

"But Pa, it's not MY fault. Don't you read the papers? I think there's a recession coming on. The NASDAQ and the Dow Jones are slowing down. We have to cut back."

"Well" thought Jake "I can't read, but he must know what he's talking about. He's been to college."

So Jake stopped advertising to save money. And reduced his bread supplies to cut back on wastage.

But business dropped off even more.

Then Junior advised closing down the other 3 stands to protect the 'Parent Company' from the impending economic down-turn.

Business got even worse. And when the roadside signs collapsed he saved more money by not replacing them.

Soon afterwards, business was so bad, Jake was forced to close his remaining stand.

He sent Junior back to college to study International Commerce.

And as he waved him off at the station he said "You know Junior, education is a wonderful thing. If it hadn't been for you I would never have seen that recession coming!"


Read More

Major Keys Of an Online Business

Major Keys Of an Online Business
Below is a guest post from Jimmy Brown on the 4 keys to getting started with an online business. I’ve known Jimmy for years now…and he delivers some excellent products.
He released the bad news this week – that he is retiring many of his products. Please note he is not personally retiring, just some of his products are as he is simplifying his business. I definitely understand that. Having a large number of products becomes a major issue whenever changes need to be made.
The good news is that he is having special prices on the products before he closes the door on each one. I’ve purchased many of them including his Membernaire Site, Outsource Weekly, and his list building courses (yes I actually bought all of these – not received them as a gift).
If you don’t know Jimmy or haven’t purchased from him before, I’d highly recommend you start with his course available at www.infoprofitshare.com
It’s one of the products on sale right now, and it was already underpriced. Most people don’t fail at online marketing because they lack information. They often have too much. They fail because they lack focus and a step-by-step plan. That’s what Jimmy covers in www.infoprofitshare.com establishing your plan. Check it out.
Without further ado, here’s Jimmy.
4 Keys to Getting Started With an Online Business
By Jimmy D. Brown
Have you ever wondered why some people never get their businesses off the ground? You see them on marketing forums for years, yet they’re not making any money. They’re spinning their wheels. They’re completely overwhelmed by all the available information on the market… so they end up not taking any action at all.
It’s a common affliction – but it doesn’t have to happen to you. Avoid spinning your wheels by follow these four keys to starting a business…

1. Choose One Business Model
One of the first decisions you need to make is which business model you’ll use to pave your path to success. These include models such as affiliate marketing, making and selling your own information products, drop-shipping products on eBay® and similar models.
So, which one should you choose?
Truthfully, it doesn’t matter. If you’re selecting from a list of proven business models like those listed above (and not some unproven “fad”), then any of them will make money for you. As such, the one you choose depends on your likes, dislikes and your ability to do the required work.
Example: Making and selling your own products is a great model and usually considered one of the most profitable models. However, if you hate doing things like creating products or dealing with customer service issues, then you might not enjoy this model – and thus it probably wouldn’t be your best option.
Point is, choose a model that’s a good fit for you. And once you’ve made your choice, move to the next step…
2. Select One Training Course
Just as there are many models to choose from, there are also many gurus and training courses that can teach you about the model. Again, make a list of proven courses and teachers – and then select just one. It should be more than enough to get you on the path to success.
If you don’t know which course is best, then ask someone you trust for a referral, or ask for a recommendation at one of the forums.
Tip: Yes: Later on, you can purchase additional materials to take your business to the next level. But for now, stick with one course. It’s much better to digest and apply ONE course of action than to get yourself in the middle of “information overload” and get nothing done.


3. Take Action
Now you have a model and you have the training you need to use this model to make money. Your next step is to take action on what you just learned.
You might feel overwhelmed when you consider all the work you need to do.
Here’s a tip: Stop thinking of it as a big project, and instead break it down into easily manageable steps. So instead of thinking, “I need to build a website,” instead break this task down into little steps such as choosing a domain name, buying hosting, installing a blogger blog… and so on.
4. Stick With It Until You See Results
One of the reasons many people fail is because they don’t stick with their model or training long enough to see results. They see something else bright and shiny, and they abruptly move in a new direction.
Example: The person might set up a blog, make a dozen posts and then write ten articles to promote the blog. But before the blog makes even one sale, the marketer decides to drop the blog and try domain name flipping instead. End result: He chases every new idea and never makes a dime from any of them.
You can avoid this simply by committing to stick with ONE thing until you see results.
Example: If you decide to become an affiliate marketer, then follow your training guide’s instructions exactly, and stick with it until you see results. No matter how alluring other models or new products on the market are to you, just keep your eye on your goal.
Tip: Set mini milestones and goals for yourself, such as getting so many visitors or so many subscribers. That way you’ll see some measurable results early on, which keeps you motivated and focused.


Summary
The keys to starting a successful business include choosing one model, choosing one training guide, taking action and staying focused. And here’s one final key: Start now, because there will never be a better time!
Jimmy D. Brown is “retiring” all of his products and services! After 10 years as an internet marketer, Jimmy is closing down all of his current sites … removing all of his ebooks, reports, membership sites, software programs, coaching programs, etc. www.inforprofitshare.com.read more


Copywriting Tutorial "Show 'Them Your Great Body"

"Copywriting Tutorial 5"
"Now You've Aroused Them
Show 'em Your Great Body"
Words. What are they? They're magic!
Politicians use them to wield power. Poets reduce us to tears with them. One word can cut like a knife and another lift us to cloud nine. And they enable ordinary guys like you and I to motivate readers into spending their hard earned cash. Magic indeed! I think I'm getting carried away.
Hold on to your seat as I repeat my dictionary's definition of 'word';

Word; "One of the units of speech or writing that native speakers of a language usually regard as the smallest isolable meaningful element of the language, although linguists would analyze these further into morphemes." Hang on while I look up morphemes....
Whenever I read the writings of 'highly literate and educated' scholars it makes me feel so pleased I became a copywriter. At least my readers can understand what I am saying! But here's another description taken from a second dictionary;
Word; "Written or spoken representation of an idea or image".
Now I can understand that! And it took less than a third of the words that the other took to describe the word 'word'. (What am I talking about!) Let's get to the point because we can learn an important lesson from this.
"Never over-estimate the
'intelligence' of your readers"
That first description came from an expensive three feet thick dictionary which presumably is bought by the more affluent 'educated' section of the public (mine was a Xmas present.) The second was written for a cheap dictionary which probably far outsells the first. So the publishers know that to be successful, the cheap dictionary has to be understood by the 'masses'.
And so it has to be with your Copywriting. Your message has to be understood by everyone - not a select few. Even when your message is aimed at 'technical' people you will find that too much 'Jargon' will turn off a fair proportion of your intended audience. Even if they understand the jargon they will find it too boring to read.
"You don't have to learn
German to buy a Mercedes"
Think about it. Do structural engineers eagerly look forward to a cozy night by a log fire, with a technical manual on the breaking threshold of high tensile steel! I have lost count of the number of software ads that totally confuse me with technical jargon. Yet even though I am reasonably 'computer literate' I simply do not understand. Their ads are completely wasted on thousands of potential buyers.
Example "......program for getting files from FTP, HTTP, HTTPS, GOPHER and DICT servers, with URL syntax support." Now you may understand it. I don't. And I guarantee that TENS OF THOUSANDS of others don't either. Yet that piece of software may be of immense benefit to me.Why do they do it? Because they don't know any better. So next time you see an ad like that, direct the writer to this site.
"People who know the 'BIG' words
know the 'little' words too"
Copywriters are often accused of taking liberties with the language. And it's true. We start sentences with 'And' or 'But'. We often reduce paragraphs to a mere couple of lines. And we highlight important blocks of text in a way that makes creative writers curl their toes in horror. But the purpose of Copywriting is not to impress the reader with our literary talents. It is to SELL. And as every successful salesman will tell you, before you can make a sale you first have to make a friend.
No-one buys from a salesman they don't trust. We can't 'warm' to someone who bombards us with a stream of obvious sales blurb. And we certainly don't feel comfortable with a person who thinks he is 'superior'. Yet if you're not careful your copy can create the same impression. So keep it reasonably friendly if you wish, and skillfully present your 'sales pitch' with the use of carefully crafted phrases. If you treat your reader with respect, and speak in words of one syllable, you have a fighting chance of gaining his confidence.
Copywriting should "communicate and sell a message, with the least number of words". That's why you have to take liberties with the language. Incidentally, do you think the academic who wrote that first description of 'word' would give your ad a second glance if it were written in the same cumbersome style? And if he did read it, would he understand it?
"So how do you start writing your copy?"
Actually, now that you have written the headline you have already started. So the first sentence of your body copy should flow from the headline. You have made a statement. And your reader expects you to supply her with more information NOW. Not three paragraphs down the page. Because you can guarantee she won't go looking.
"FREE To Every Harassed Mom,
3 Hours A Week All To Yourself"
"Because When You Own
A Speedy Iron You Will
Hardly Ever Use It!"
Independent tests by Clothes Ironing Weekly reveal that ironing clothes with the revolutionary Speedy Iron saves busy homemakers at least 3 hours every week over traditional steam iron methods...
Again, it's not intended as a finished job. But this opening paragraph illustrates one of many ways you could use to open your ad. Notice how the ad flows seamlessly from the headline, through the subheading, and into the main message. And notice also the use of certain words that will trigger different emotions in the mind of our busy mom;
• 'Independent tests' - credibility.
• 'Clothes Ironing Weekly' - I trust them.
• 'Revolutionary' - new idea, ultra modern.
• 'Saves 3 hours every week' - increases my free time every week.
• 'Busy homemakers' - that's me!
• 'Traditional steam iron methods' - old fashioned.
Why not carry out your own exercise and see how easy it is when you follow these few basic guidelines. This is by no means the only way to write copy. Heaven forbid! There are scores of different ways to write an ad. And this is just one of them. But we have to start somewhere.
Now that your prospect is hooked don't keep her dangling. Pile on the benefits. Reveal feature after feature. Push your USP. She wants to know more. Fill her imagination with 3 hours a week in a hammock! And don't you dare relax for one second with stories of research and development costs and the best scientists in the industry - she's not interested. She wants to know what's in it for her if she buys this wonderful appliance. So each time you mention a benefit imagine her saying "So What!" And if her answer isn't "that's great!" then re-write it.
"Now set her up for the Close"
OK your prospect is really excited about this fantastic product of yours. She's all fired up by it's range of features and benefits. The 50 year guarantee is unbeatable. Your credibility is firmly established and she can afford it. So she rushes to the phone and places her order right? Well after you've woken up from that wonderful dream, you have to face up to the reality. You have to ask for the order first! And to get the order you must tell her exactly what to do.
Don't assume she will scour the ad for ordering details...
She won't.
Don't 'suggest' she should telephone you some time...
She won't.
If she has to tour the shopping mall to find one ...
She won't.
Tell her exactly how to order it and tell her to do it NOW.
Take her by the hand and make it as easy as is humanly possible for her to own this wondrous product and begin enjoying the great benefits straight away! She has to be told which store to buy it from, how to fill in the order form, and which free telephone number to ring.
"Don't let her think about it!"
Every salesman hears these 6 words every working day of his life. "I want to think about it." Ever said it yourself? Of course you have. It's our defence mechanism against making an instant decision. However much we tell ourselves we would really like that new car, a little safety valve in the deep recesses of our subconscious opens, and a tiny voice says "Hold on, what's the rush? Don't decide now, you may find a cheaper one down the road." The salesman of course has the skill and experience to overcome this, and carries on with his presentation.
But you're not face to face with your reader. So you have to overcome the objection in other ways. It's a fact of life that your prospects need a little 'push' now and again before they make a buying decision. They need reassurance. They need to justify in their minds that they are making a logical decision and not simply being carried away with emotion. And it's your job as a copywriter to plant that 'push button' into the prospect's mind.


Monday, July 12, 2010

You Don’t Have to be a Genius to Master Internet Marketing

You Don’t Have to be a Genius to Master Internet Marketing

And yet you’re not about to fall for the “get rich quick”
hype of most Internet marketing “gurus.”



There’s no delicate way to put this. If you’re tuned in to social media, you’re just … well … smarter than most people looking to market online.

You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on online business that actually works.

In other words, you don’t have to be Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re advising you to do).

Copyblogger has been delivering advice that actually works for four years now, and now we’d like to take it up a notch.

Oh, and one more thing: we’ll be doing that for free.
Introducing Internet Marketing for Smart People

We’ve been kicking around the idea of a focused email newsletter for a long time, but waited until we had something that reflects the high standards we always try to set for the site. Here’s what we came up with:
A systematic, simple way to give you a good grasp of the power of effective online marketing.
An easy-to-navigate tutorial approach to the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
An organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years.
The four pillars of online marketing success

Thinking through what this would look like, we found four themes that kept coming up.

So we created an introduction to the newsletter that works through these four themes, systematically introducing you to the most important concepts we think every online marketer must know about. It’s a 20-part course in Internet marketing that prepares you for the more in-depth newsletter content that follows (still all free).

These are the cornerstones of how to build a business with the Copyblogger model, using everything we’ve learned over the years. Ready?
Pillar 1: Relationships

Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.

It’s about having consummate respect, always, for your audience and your market.

It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).

It’s about making a commitment to creating a quality experience for your readers and subscribers.
Pillar 2: Direct response copywriting

We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.

Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.

“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.

We’ll show you precisely what we mean in the initial issues of the newsletter.
Pillar 3: Content marketing

What’s the backbone of the Copyblogger formula?

Deliver great content.

Then keep delivering great content, but in a strategic and focused way.

Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money.

Of course, we’ll give you some more specifics on how to do that once you’re on board.
Pillar 4: Have something worth selling

Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause.

Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)

Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.
Bringing it all together

Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing.

Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars.

You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this advice to work in your own business. It’s much like the approach Brian took with Authority Rules, but ongoing and ever-evolving as the Internet marketing space changes (which is fast).

To make it work even better, we’ll also be including “behind the scenes” lessons that show you how we put our own marketing systems and launches together, and the role each piece plays.
What you need to do next

Enter your email address here to sign up for the Internet Marketing for Smart People newsletter:
Email Address:


It’s very important to us that everyone receiving Internet Marketing for Smart People truly wants the newsletter, so we’ll need you to confirm that you want to receive it by clicking a link in an email you’ll receive after signing up.

So check your inbox (and put us on your white list… we’re not spammy at all, but thanks to some less-than-ethical internet marketers, our topic is often viewed that way by the major email services).

And of course we’re never going to rent, sell, or otherwise share the information we collect. That would pretty much be a violation of everything we stand for.

Monday, July 5, 2010

Tools For Online Business-Part III

TOOLS FOR ONLINE BUSINESS PART III
Crowdsourcing, Networking & Community


Wild Apricot – Online tools for clubs, associations, and communities that include email newsletters, blogs, discussion forums, a member database and more.

OctopusCity – Build your online business network, keep in touch with people through mini-feeds, messaging and free teleconferencing, and save time by keeping one universal address book system.

LittleEngine – A community of small businesses and their patrons that are committed to buying locally and supporting local businesses.

Advisor Garage – it is a social network that connects entrepreneurs who need advice with advisors on just about any business-related topic.


Xing – A global networking and contact management site for business professionals.

Cambrian House – it is a free Crowdsourcing app.

Socialcast – Private online communities of all sizes to help organize enterprise communication that allows employees to decide how to find and use information while reducing email clutter and unproductive communications.

CEOWorld.biz – Global networking for managers, entrepreneurs, and senior execs.

cmypitch.com – Online networking for entrepreneurs, investors and service providers that helps connect people who can help each other succeed.

Customer Relationship Management, Customer Service & Contact Management


Mojo Helpdesk – Mojo Helpdesk allows you to track customer requests, keep your customers and your staff informed about what’s happening with their accounts, and deliver better service.

TagTicket – This hosted helpdesk software is great for managing customer problems as well as in-house issues. There’s nothing to install, and it allows you to manage, track and share your emails and files with other staff.

RightNow – RightNow is an on-demand customer relationship management program that integrates sales, service, marketing, feedback and voice functions.

Sfa finity – This CRM software offers all the regular features, plus account-centric, contact-centric and opportunity-centric perspectives, allowing you to view information the way you prefer.


LinkingUniverse CS – This progress-oriented CRM tool helps you work toward your customer goals. They also have a blog with tips for using the program.

Stazzle – Stazzle is a basic CRM that allows you to track information from birthdays and anniversaries to favorite ball teams and restaurants. It also allows you to track who referred which client and why.

HelpSpot – This help desk software allows support staff to easily manage requests from multiple sources in addition to providing powerful self-help functionality.

CRMdesk – This help desk software allows you to automate your online customer support.

insidesales.com – InsideSales.com provides a lead management CRM suite that incorporates an auto-dialer and allows coordination between multiple departments dealing with a single customer.


Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline.

bConnections – This is a simple, easy to use CRM system that allows you to shorten your sales cycle, provide better customer service, make informed decisions, and increases your sales.

Salesboom – This is a CRM and back office solution that’s user friendly and provides seamless integration.

SalesJunction – SalesJunction is a highly customizable but easy to use contact management system that’s very affordable.


Leadvine – LeadVine can help you increase sales by allowing you to post sales leads and have the community find you new customers.

Bizroof CRM – A free, Web-based contact management program.

Bizzvo – Bizzvo offers contact management, email marketing and invoicing solutions.

BatchBook – BatchBook is a small business CRM that manages contacts, communications, and to-do lists, and offers list and report functionality (including creating things like mailing labels and email lists).


Solomon – Solomon is a simplified Web-based CRM and contact manager.

ClairMail – ClairMail provides account management, mobile payments, customer service, and more, all on your mobile phone.

Appature CRM – A marketing-focused customer relationship management program.

Helperoo – A simple email support system geared toward small teams.

Mzinga – A full set of comprehensive social media and enterprise learning solutions that address talent development, enable support staff to communicate and collaborate with customers and partners, and helps your marketing team increase brand visibility, demand for products and services, and more.

Oprius – Contact management software designed for independent sales people.

B2b CRM – it is a Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word.

zendesk – A branded online customer support system.

helpdeskpilot – Help desk software that includes email integration, a knowledge base and more.

Tactile CRM – A cost-effective CRM that tracks sales, deals, emails and customer contacts.

Nuebbo – Online contact and virtual business card management.

Simple Sales Tracking – An online sales tracking app that offers free and paid plans.

Soocial – A simple contact management app and address book.

Database, File Storage & Information Management


Pixily – An online service that lets you aggregate, organizes, find and share your documents.

ThinkFree Docs – Online document sharing.

.docstoc – An online repository of free documents you can download, or upload your own documents to share.

Thinkfree – Online access to files, collaboration space for your team, and the ability to edit documents and post to blogs with a Web-based editor.


SpringCM – Online contract and document management.

ProofHQ – Online management and review of designs, artwork and documents.

Xythos – Online document management and storage.

NomaDesk – it is an online virtual file server with offline continuity.

Middlepost Docs – An online document manager that also allows you to sign docs.

AirSet – Online document management and sharing.

Email


MailChimp – Email marketing app that includes subscriber management advanced coding capability, tracking and reports, and more.

Ping82 – Control, manage and track your email using tools made to improve communication between people working together on a project.

eMail Manager – A Web-based email management solution for high volume email environments.

IFM Campaign Manager – A Web-based email list management and marketing tool.

Xpenser – Record your expenses with email, SMS, Twitter, IM, and more.

Synergymail – Online email marketing app that includes campaign tracking.


Mad Mimi – Email marketing utility that allows you to create branded email newsletters and promotions.

EmailBrain – Email newsletter management app.

Employee Management, Payroll & Human Resources


Taleo – Taleo is e-recruitment and talent management software.

Zapoint – Zapoint is a Web 2.0 enterprise talent management platform with integrated performance management, skills mapping, organization mapping, recruiting and succession planning.

Halogen Software – Halogen offers talent management and employee performance solutions.

SuccessFactors – An on-demand talent and performance management platform that gets everyone in your company working together by aligning goals.

Cornerstone OnDemand – This is an on-demand talent management suite.


paylocity – Online payroll, human resources, time tracking and tax services.

Litmos – Create, deliver and manage online training.

Akken – Staffing and recruiting management software that includes email, CRM, accounting, human resources, and more.

TalentMaze – A marketplace for employers to find top recruiters to find the best employees for their businesses.

Rejose – Applicant tracking system that’s simple, efficient and cost effective.

Catch the Best – Online resume and applicant tracking solution.

Feedback


Kumquat – Quickly and easily solicit feedback from clients, superiors, peers, fans, family, or anyone else on projects, plans, on-going activities, blogs, or whatever else you want.

Feefo – Feefo is an independent customer feedback system that is transparent and comprehensive (and doesn’t allow business owners to edit customer feedback).

RivalMap – An online app that helps you monitor and share market news, maintain knowledge of your industry and competitors, and discuss information.


Feedback 2.0 – Collect opinions, expectations, and suggestions from a selected audience and discover the consensus.

ConceptShare – Share media with colleagues and have them leave feedback, reply to comments, approve artwork, and markup on visuals.

Backboard – An online feedback tool that allows users to markup documents (including images, text and websites).

Marketing & Publicity


StartPR – StartPR allows you to monitor your brand on social media sites including blogs, social networks, and more.

Prospect Insight – This is a Web marketing automation suite that provides information to your sales team on where to spend its time in order to maximize your return on investment.

HubSpot – HubSpot is an Internet marketing suite that integrates with your website to track your online marketing efforts.

iKarma – A reputation management service that allows you to compare customer comments, display testimonials, get customer referrals and manage your word-of-mouth.

Survelio.com – An online survey service.


Sonar – An online polling software.

formatpixel – Create your own online magazines, catalogs, brochures and more.

Traceworks – Online marketing software that helps you set goals, plan, execute and optimize your marketing activities.

ReputationHQ – Online reputation management app that searches for your desired information across millions of websites.

WordJot – Business blog hosting platform.


IncSpring – An online marketplace for businesses to purchase brands and logos directly from designers.

Anthillz – Professional relationship and reputation management.

BrandDoozie – A DIY online marketing material creation suite that helps you create professional-looking business cards, brochures, logos, and more.

Shoutlet – Distribute and track viral marketing campaigns across social media outlets.

Money Making & eCommerce Solutions


GoodBarry – An integrated system that runs your website, email marketing and online store that also automatically grows your customer database.

Scrobbld – PayPal and eBay order management app that keeps all your transactions in one place.

Office Applications


Celum Imagine – Software that lets you manage and distribute your photos, PowerPoint presentations, PDFs and multimedia content.

gOffice – They offer Web Word Wizard, a true online word processor.

PDFHammer.com – An online, free PDF editor that allows you to merge/combine files, rearrange, reorder and delete pages, lock your PDFs and more.

Tools For Running Business Online

Tools ForRunning Business Online-Part II
Charts, Diagrams, and Whiteboards


Exploratree – it is an online mind mapping software that provides ready-made thinking guides.

Wisdomap – it is a simple mind mapping application.

Best4C – An online charting and diagramming tool.

Scriblink – A simple, free online whiteboard.

Gliffy – Online diagramming and charting software.


Mindomo – Free online mind mapping software.

Mapul – Online mind mapping that allows you to create organic looking mind maps.

WiseMapping – Free mind mapping software that allows you to publish and share your mind maps.

Collaboration & Workgroups


Homecourt – Homecourt is a Web-based collaboration tool.

Blogtronix – it is an enterprise social platform that includes blogs, wikis, documents and social media so that users in large and small organizations can collaborate and build communities inside and outside their company.

WorkflowPerfect – it is a Web-based business process tool that facilitates collaboration.

ClientSpot – A project collaboration and time tracking software specifically for virtual assistants and other freelancers.


Skrbl – Online collaboration and white board space.

Planzone – Secure and private collaborative project workspace to share files, manage tasks, and communicate with others.

Nuospace – On demand collaboration software that provides online document management, allows you to edit pages in your browser, and offers tools to engage your colleagues.

DeskAway – An online project collaboration app aimed at small businesses and teams that organizes, manages and tracks your online work.

Mentat – A free project-sharing service accessible from a browser of supported devices (including Blackberry).

Easy Projects .NET – it is a Project collaboration software that offers both a downloadable option and a hosted version.


Ecto Connect – An online collaboration, communication and content sharing app.

Clearspace – it is an online collaboration suite that includes documents, blogs, discussions, projects, and more.

Twiddla – it is an online conference tool that allows you to mark up websites, graphics, and photos, or brainstorm on a blank canvas.

Sosius – Online workspace that includes a contact & group manager, custom workspace, file management, calendar, blog, discussions, chat, and more.

CollectiveX – Create free group sites for collaboration and networking.


Yammer – A twitter-like app for getting updates from your co-workers.

BrightIdeasLab – it is an online home for all your brilliant ideas that also offers collaborative brainstorming space.

Ximdesk – Collaboration and social networking platform for enterprise.

Status – A Twitter-like app for keeping your work group connected.

GroupSwim – Social collaboration and community tools to bring your employees, customers, and partners together.

Kindling – Idea management and collaboration tool that lets you vote on ideas.

Conferences, Presentations & Meetings


Expectnation – it is a conference program organizing software.

KinetiCast – Create online presentations, deliver them, and then track who’s watching.

Gretastudio – Create on-demand presentations for your company’s products, record training and e-learning materials, or other types of presentations that require audio or video content.

280Slides – it is free online presentation software that allows you to import existing documents, download to PowerPoint, and publishes to the Web and more.


SlideRocket – Design professional quality presentations and then deliver them in person or over the Web.

Vcasmo – Presentation software for business presentations, academic teaching, seminars, conferences, sales pitching, live events and more.

Slideboom – Allows you to share PowerPoint presentations live online.

Empressr – A visual storytelling and presentation application.

Zoho Show – Create embeddable presentations online, present from a remote location, or share and collaborate on presentations.

Slidelive – Present Microsoft PowerPoint presentations live online with this browser-based meeting solution.


Text The Mob – Collect feedback during presentations and seminars by posting polls or message boards on a large screen and having your audience send their input via their cell phones.

ReadyTalk – Online Web meeting and audio conferencing solutions.

Persony – Inexpensive Web conferencing service.


Calliflower – Conference calling tools that include Skype integration, invitations and reminders, and more.

GoToMeeting – Online meeting and conferencing software.

buzz2biz – it is a free online meeting platform.

MyCommittee – Online tracking of meeting agendas and minutes.

GroupLoop – it is Web-based committee organizing software.

Monday, June 28, 2010

THE BEST BUSINESS PLAN YOU CAN GET PART I

THE BEST BUSINESS PLAN FORMAT YOU CAN GET

PART I

Today, i want to bring to you a practical sample business plan format. This sample was located at www.businesstown.com/planning/creating-rainbow.asp
It outlines everything that I covered in the my past posts with respect to writing a winning business plan, so seat back and digest.

Business Plan: Rainbow Kites, Inc.
SUMMARY

BUSINESS CONCEPT

The Kite industry has expanded rapidly in the past several years and growth is expected to continue at a strong pace for the foreseeable future. This offers excellent opportunities for new companies to enter this market. We intend to address the needs of customers in this market who seek higher quality, higher priced kites. We will address this need by importing, selling and distributing higher end kites in the US and Canada. Distinguishing characteristics of our business will be top quality products, special emphasis on higher end independent retailers, and high level of service.

CURRENT SITUATION

We are a start-up company, incorporated in 1998 in the State of California. The principal owner is Tom Anderson whose title is President and who has many years of experience in the toy industry. Other key personnel include Nancy Anderson, his spouse who has experience in customer service, bookkeeping and office work. At this time we are seeking additional equity capital to compliment our own equity investment and seeking to arrange a bank line for inventory and receivables financing. We have firm commitments to distribute several highly sought after overseas kite manufacturers and have verbal commitments from independent retailers primarily along the West Coast to stock our products. We hope to ship our first products within six months of finalizing financing arrangements.

KEY SUCCESS FACTORS

The success of our business will be largely a result of superior products, superior service, extra attention to detail throughout our operation, personnel and our high level of experience in the industry. In particular what really sets us apart from the competition is that we are ONLY going to sell high end kites and we are ONLY going to sell to higher end outlets. This will allow us to give absolutely top service and product selection for these accounts without getting distracted from the very different product and service demands of the more mass market outlets.



FINANCIAL SITUATIONS/NEEDS

In order to effectively launch the business, we project a total need for $300,000 in equity financing. Principal uses of the funds will be to finance operations until cash flow becomes positive and to create a stronger balance sheet in order to help secure additional bank lending against to finance inventory and receivables. To date we have raised $132,000 from founders, Tom and Nancy Anderson, and their relatives. We project that the company will be profitable within two years. We project that within three years of reaching break-even that this new investment could be cashed out by either the founding partners purchasing this investment stake or by replacing the investment stake with additional bank financing.

Thursday, June 24, 2010

REASONS WHY BUSINESS FAIL

REASONS WHY BUSINESS FAIL
Below are 10 reasons why business failed
1. You are afraid of failing.

When sharing my knowledge on entrepreneurship with my protégés and i mention the fear of failure, i am often met with stiff oppositions and statements such as:
“Why should i fear failure?”
“I am not afraid of failing”
The fear of failure might look like a minor problem but i bet you, it is a silent reason why you and many others will never start and build a successful business. Being afraid or doubtful is not a sin. In fact, it’s natural to be afraid but the problem comes when your fear overpowers your faith. I have seen individuals with the right opportunity, the right plan, tools and everything they need to get started but they just don’t want to start. Why? The reason they do not start is because they are afraid of making mistakes and failing. They keep procrastinating because the fear of failure in them is stronger than their faith.
Now how do you know you are afraid of failing? If you have attended some seminars, read a lot of books on business and entrepreneurship and you have even taken a bold step to draw a plan of the business you intend starting. Deep down in you, you know you are fully prepared to launch your business, but for some reasons best known to you, you just don’t to take the leap. The leap of faith into the world of business, a world of uncertainty.
If this situation best describes you, then know that you are being held back by the fear of failure. My advice to you is this; don’t ever start a business if you are afraid of failing, even if it’s the world’s most profitable business because you will definitely fail. Statistics reveal that nine out of every ten businesses started fail in their first five years. This simply means the odd that you might fail is high and I bet you, you can never beat this odd with fear in your eyes. So until you change your mindset and develop some winning attitudes, forget about building a business.
2. You want to “Get Rich Quick.”
What is your major motivation for starting a business? Why do you want to start a business? These two questions might sound casual but their answers make big differences in the life of every entrepreneur. These questions are so important that i had to write an article on my website simply to stress their importance. I have observed that 90% of entrepreneurs start their own business just to make money and get rich quick.
Your desire to get rich will not take you far enough in business. If building a successful business is your concern, then will you need a stronger fuel to power you to your desired destination. I can’t tell you what that fuel is because you have to find yours. Everybody’s fuel, passion, motivation or source of inspiration can never be the same. But i bet you, that fuel can never be money. It has to be something higher than money.
So if you are going to start and build a successful business, you must abandon the get rich quick concept and focus on value creation. If you solve can a problem, create value and fill a need, solution seekers or customers will find you and when they find you, the money will follow.
3. You Lack Experience.
Most new entrepreneurs basically lack experience. When it comes to running a business, experience matters a lot. After getting the right education, the next thing is to get some real life experience. Why am i emphasizing the importance of experience? I am emphasizing the importance of experience because building a business is a game of experience. A business idea will always look exciting and positive on paper but in the real world, it’s filled with ups and downs. Even if your business collapses and you lose everything, your greatest asset in starting a new business is going to be your experience. It’s priceless.
In the game of raising capital for your business, you will be asked this question; “what experience do you have in running a business?
If you intend to raise capital by taking your company public, you will be asked by investors; “how many companies have you taken public.” All these illustrations and questions boils down to the word “Experience.”
Experience in business is measured in the number of years spent running a business, the challenges you have met and surmounted, grounds you have gained and achievements you have made. Experience entails making mistakes and learning quickly from them. It is all about knowing what works and what doesn’t. For instance, i can’t never compare myself with entrepreneurs like Bill Gates and Steve Jobs because they have been in the game for years and have results to prove it.
So if you are really want to start and build a successful business, then you must be willing to learn and gain some real life experience. When i say learn, i don’t mean going to a seminar or buying a book. It’s beyond that. What i mean is you have to learn quickly from your real life mistakes. You have to start small, make every mistake possible, gain some experience, increase your business skills and confidence. If you learn from your mistakes, you won’t repeat them . The mistakes will become priceless lessons and you will end up gaining some experience.
4. You are using the wrong marketing tool.
Another reason why you might not be able to build a successful business is that you are using the wrong marketing tool. I have seen entrepreneurs use their limited business capital to buy useless advertising slots from advertising agencies. Big time advert slots from advertising agencies are for big corporations with millions of dollars to spend, not for entrepreneurs with limited budget. Moreover, advertising agencies don’t guarantee results, all they do is use your business capital to win themselves awards for creativity.
Real guerilla marketing should reflect in the books. Successful marketing is measured by an increase in sales.
Successful Marketing = Increase In Sales
Increase In Sales = Increase In Income
Increase In Income = Increase In Profit
If you want to succeed in business, you must know the difference between mass marketing and niche marketing. You must also strive to make sure that your marketing strategy produces result.
If you are in search of result producing marketing strategies, then i will recommend you read the book “Think Two Products Ahead” by Ben Mack. This book will expose you to a lot of marketing tools and strategies that big advertising agencies don’t want you to know and how you can use these tools to increase your business profit. This book is a must have for result driven entrepreneurs.

5. You give up too easily.
A principle of life i have come to observe is this; in every profitable venture you engage yourself in, the pains will always come before the gains. That’s why i said earlier that a business idea on paper is different from a real life business. A business idea will always look exciting and promising on paper but when you launch it, you begin to see challenges and problems you never expected.
This is the reason why i asked earlier in this article about your reason for starting a business. If your “why” is not strong enough, you will back down and quit along the way. In the process of starting and building a successful business, perseverance and persistence is very crucial. Every journey has a process and an end. If you want to build a great business that will outlive you, then you must be willing to stick to the process. That reminds me of another quote from my most respected mentor:
“In the game of building a success business and attaining financial freedom, the process is more important than the goal and this process surely has an end. If you stick to the process, you will hit the pot of gold.” – Robert Kiyosaki
6. You lack focus.
“The sun rays do not burn until brought to a focus.” – Anonymous
I can’t remember who made this statement or where i came across it from but i really think it’s the truth. Focus is fundamental to success in business. If you lack focus, then forget about starting and building a business. I have seen new entrepreneurs dream of owning multiple businesses. Now let me ask; how can you own multiple businesses when you have not been able to run one competently.
I have also seen some entrepreneurs start a business and quit after some years. Before you know it, they have started another business. These set of entrepreneurs are always looking for the new hot business opportunity of the month. The sad fact is that these entrepreneurs will spend their entire life building castles in the air. Instead of jumping from one business to another, why don’t you simply focus and bring out the best in that single company of yours.
Remember, Bill Gates did not become rich by building multiple businesses; he became rich by building Microsoft. Michael Dell did not build multiple businesses; he focused on Dell Computer Corporation.
7. You have not developed an overall plan and strategy.

Sometimes, i am approached by highly motivated aspiring entrepreneurs who are getting ready to start their own business. “I am about quitting my job to start my own business, what advice do you have for me.” This is often the question asked by these aspiring entrepreneurs and my reply to them is always this; “Do you have a plan?
Now i am throwing the same question at you “do you have a plan? Before ever starting a business, it is advisable you create a business plan, marketing plan and an overall strategy. I will never forget the words of my mentor to me with respect to building a business:
Success in business starts with a plan and your overall plan or strategy must reflect three things; how to start the business, how to survive and how to grow or expand the business.




8. You have no set goals.
This is another reason why you will never be able to start and build a successful business. I hope you know that starting a business without a goal is like embarking on a journey without a destination. Why is a goal important? A goal is important because it is going to be your ultimate source of motivation and a check point for you.
Most people are lazy when it comes to goal setting and without goals, you will just be beating about the bush. If you study the life of great entrepreneurs, you will observe they are goal getters.
9. You want to do build a business alone.
If you are ever going to build a great business, then you must drop the do it yourself mentality. Whenever successful entrepreneurs are being interviewed, i always watch or listen with keen interest. While most individuals talk about doing things themselves, these great entrepreneurs always attribute their achievements and success to their business team.
If you are self centered or “I” conscious, then you will never go far in the business world. I have heard of self made millionaires but i don’t think there is anything like a self made multi billionaire. Andrew Carnegie best explains it by saying “You cannot become super rich without first enriching others.
One secret to the success of most great entrepreneur is their ability to hire smart people and delegate certain tasks to these smart people. When you think of hiring smart people, think of Bill Gates and his Micro Kids.
10. You are not willing to pay the price.
“Every goal has a process and every process has a price.” – Robert Kiyosaki
Finally, i don’t need to write much on this because it is self explanatory. What is the price of being the best in school? My answer is long hours of study. What is the price of being the best in sports? My answer is hard preparation and constant practice. What is the price of starting and building a successful business from scratch? My answer is “I don’t know.”